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The $75,995 Cadillac ELR Question

William Maley

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William Maley

Staff Writer - CheersandGears.com

October 11, 2013

Earlier this afternoon, General Motors announced the pricing for 2014 Cadillac ELR which will start at $75,995. My first thought as I saw the ELR stories pop into my twitter was, it's a misprint. GM isn't that crazy to price the ELR about $5,000* more than the base the Tesla Model S (not including the $7,500 tax credit). Are they? Then I read through the press release and came across this line:

Designed for a new generation of technology-driven luxury buyers, the 2014 ELR has a starting price of $75,995, including a $995 destination charge but excluding tax, title, license and dealer fees.

It wasn't a misprint.

They're completely serious.

I honestly thought that the ELR would have a pricetag around $60,000, maybe $65,000. But $75,995? Is General Motors trying not to sell this?

Consider this. The ELR is a two-door electric luxury coupe that has 207 horsepower and 295 pound-feet of torque from its electric powertrain. Range is expected to be about 35 Miles on electric power and total range is in excess "of 300 miles." The base Tesla Model S is a four-door luxury hatchback with 302 horsepower and a range of 265 Miles. You can make the argument that the ELR has the better range and won't leave you stranded on the side of the road. But I would counter with the Tesla has become the darling of many folks and has the better image than Cadillac. I'm sure if you asked 100 people about which brand they like more, most would go with Tesla. Also money wise, the Tesla seems a better value on paper, especially when you factor in the $7,500 tax credit (ELR: $68,495, Model S 60: $63,570). But in this arena, most people tend to lease vehicles, not buy them.

Now I know that I'm comparing an apple to an orange. The ELR and Tesla Model S are two completely different vehicles with different goals. That's why this tweet from Jamie Lincoln Kitman introduced a different possibility.

$76K large for new, electric mini-Cadillac ELR? Stop yer hollering. They just want to keep it nice and exclusive.

Maybe GM is trying to make the ELR the halo car for Cadillac for the time being. It has a lot technology aside from its range-extender powertrain like CUE, the Regen-on-Demand system, and the safety alert seat to name a few items. With trying to make the ELR the halo car, GM gave it a price tag to reflect this.

Maybe I am onto something or I'm reading into this too much.

So am I putting it to you: Do you think the ELR is too expensive or just right?

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William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.



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I think leasing is the only way Cadillac will move any. It also guarantees the full $7500 tax credit.

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Price is right for this Luxury Tech and I do think this is a Halo Car for Cadillac. Many who love tech and have the disposable income will go with this car.

Even if they go with 2 or 3yr leases, then you can snag a great High Tech Luxury car at trade in. :D

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It is way overpriced and a halo car shouldn't be the slowest and poorest handling car in your lineup. The interior and features are similar to what you get in a CTS, there isn't anything in this car to justify the price. How does Cadillac justify this car costing $25,000 more than a CTS?

There is a plug-in S-class coming next year that does 0-60 in 5.5 seconds and gets over 70 mpg, again comparing an apple to an orange, but the ELR is basically economy car performance for $75,000. They can't even sell Volts at $35,000, how will they sell this?

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It is way overpriced and a halo car shouldn't be the slowest and poorest handling car in your lineup. The interior and features are similar to what you get in a CTS, there isn't anything in this car to justify the price. How does Cadillac justify this car costing $25,000 more than a CTS?

Serious question: Have you even driven the ELR? How do you know it will be slow and poor handling? Did you get a sneak drive of it and didn't tell anyone else about?

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Price is right for this Luxury Tech and I do think this is a Halo Car for Cadillac. Many who love tech and have the disposable income will go with this car.

Even if they go with 2 or 3yr leases, then you can snag a great High Tech Luxury car at trade in. :D

The trouble is, the tech ain't that great. It only has a 3.3 kW on-board charger, for example. Even lowly plug-ins like the LEAF and Focus Electric have 6.6 kW chargers.

And ELR, in electric mode, only gets 82 MPGe. Compare that to 98 MPGe for Volt in EV mode and 95 MPGe for Model S, which is heavier, way larger, and way more powerful. Volt gets 37 MPG combined in hybrid mode; ELR's will even be worse.

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I think leasing is the only way Cadillac will move any. It also guarantees the full $7500 tax credit.

Agreed. Not sure how people are going to react here....

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I'm sure Brad & Angelina will love theirs, along with the other 2%

Same old GM with the same old ways...

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