Staff Writer - CheersandGears.com
October 11, 2013
Earlier this afternoon, General Motors announced the pricing for 2014 Cadillac ELR which will start at $75,995. My first thought as I saw the ELR stories pop into my twitter was, it's a misprint. GM isn't that crazy to price the ELR about $5,000* more than the base the Tesla Model S (not including the $7,500 tax credit). Are they? Then I read through the press release and came across this line:
Designed for a new generation of technology-driven luxury buyers, the 2014 ELR has a starting price of $75,995, including a $995 destination charge but excluding tax, title, license and dealer fees.
It wasn't a misprint.
They're completely serious.
I honestly thought that the ELR would have a pricetag around $60,000, maybe $65,000. But $75,995? Is General Motors trying not to sell this?
Consider this. The ELR is a two-door electric luxury coupe that has 207 horsepower and 295 pound-feet of torque from its electric powertrain. Range is expected to be about 35 Miles on electric power and total range is in excess "of 300 miles." The base Tesla Model S is a four-door luxury hatchback with 302 horsepower and a range of 265 Miles. You can make the argument that the ELR has the better range and won't leave you stranded on the side of the road. But I would counter with the Tesla has become the darling of many folks and has the better image than Cadillac. I'm sure if you asked 100 people about which brand they like more, most would go with Tesla. Also money wise, the Tesla seems a better value on paper, especially when you factor in the $7,500 tax credit (ELR: $68,495, Model S 60: $63,570). But in this arena, most people tend to lease vehicles, not buy them.
Now I know that I'm comparing an apple to an orange. The ELR and Tesla Model S are two completely different vehicles with different goals. That's why this tweet from Jamie Lincoln Kitman introduced a different possibility.
$76K large for new, electric mini-Cadillac ELR? Stop yer hollering. They just want to keep it nice and exclusive.
Maybe GM is trying to make the ELR the halo car for Cadillac for the time being. It has a lot technology aside from its range-extender powertrain like CUE, the Regen-on-Demand system, and the safety alert seat to name a few items. With trying to make the ELR the halo car, GM gave it a price tag to reflect this.
Maybe I am onto something or I'm reading into this too much.
So am I putting it to you: Do you think the ELR is too expensive or just right?