Sign in to follow this  
Followers 0
Guest Josh

Ford retreats over Jaguar target

4 posts in this topic

Ford Motor has retreated from its pledge to return its Jaguar luxury brand to profit by 2007, intensifying the pressure on the American carmaker as it struggles with heavy losses in its core US business.

Mark Fields, outgoing chairman of the Premier Automotive Group of Ford's premium brands, said the target was "misplaced" and refused to say when Jaguar now expected to stem the red ink. "I'm not going to put a date on when Jaguar will return to profitability," he said. "But clearly it is my intention to make Jaguar a profitable business."

http://news.moneycentral.msn.com/provider/...0914&ID=5113490
0

Share this post


Link to post
Share on other sites
Is it just me or do other people think Ford has no little clue when it comes to the luxury car business?
0

Share this post


Link to post
Share on other sites
Is it just me or do other people think Ford has little clue when it comes to the luxury car business? Edit: Oops. Sorry about that. Edited by sciguy_0504
0

Share this post


Link to post
Share on other sites
I don't know about business, but certainly they have the talent and resources to make great luxury cars -- the Range Rover, the DB9, the XJ, and the XK.
0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

Loading...
Sign in to follow this  
Followers 0