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Audi Q7: Slow Seller...and That's OK

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Audi Q7: Slow Seller...and That's OK

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Here's Autoblog (with the help of Automotive News) to explain why:

With rising fuel costs, luxury SUV sales have been on a sharp decline Stateside. This had led Audi to keep an artificially low sticker price on Q7s in the States to keep them competitive and attractive to potential customers. Coupled with the weak dollar, this has meant American Q7s were barely breaking even. Sticker prices in Europe have been higher and are unaffected by the exchange rate. The unexpectedly high demand in Europe, however, means that the European-built model is actually making it profitable for them overall. As a result, Audi has even increased production 50% from 200 to 300 units a day. If this trend continues it will be easy for Audi to shift production capacity for the North American model back to the Euro version to meet demand in the old country.

Read "Audi making more money selling fewer Q7s in the U.S." @ Autoblog

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Profitability has no bearing whatsoever on the consumer appeal. Way to wrap your ankles around your neck, autoblog.

If this was a GMC, without a shadow of a doubt the article would be proclaiming with certain glee "GMC SUV sells 40% below projections". Sickening.

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It's an odd looking wagon.. I've seen a few on the road, they look strange..the nose reminds of the 'Alien's head, in profile.

Oddly, the Infiniti FX reminds much more of what I think an Audi SUV should look like..not so much the detailing, but the shape and overall design..the FX seems a very complementary design to the TT..

Edited by moltar

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I like the exterior but the interior and lack of a luxurious design, IMO, is a turn off. Of course, it doesn't help launching an SUV when overall sales are way down.

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Local dealership has an oceanliner load of them, gathering dust.

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overweight, overpriced, too small inside, fugly.

oddly, the new mercedes minivan here is selling like hotcakes, as are the GL and G classes. go figger. when the new X5 hits, its over.

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Don't count on it, while larger than the old model the design is less appealing. I expect that like the Range Rover Sport v the LR3, the more expensive, less practical X6 will sell better than the X5.

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