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Pricing: 2007 Volvo S80

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Pricing: 2007 Volvo S80

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IRVINE, Calif., Oct. 10 /PRNewswire/ -- Volvo Cars of North America,

LLC (VCNA) announces pricing of the all new 2007 Volvo S80 sedan.

"The all new Volvo S80 is very aggressively priced in its segment while

offering the latest in terms of safety, technology, design and

performance," says Anne Belec, president and CEO, Volvo Cars of North

America. "This all new car represents Volvo's on-going commitment to

offering outstanding value in the premium segment."

The all new S80, Volvo's flagship sedan, enters the very competitive

North American marketplace with elegant styling, two highly sophisticated

new engine choices, a long list of breakthrough safety technologies and a

premium driving experience -- all packaged in an aura of 'Scandinavian

luxury.'

The all new Volvo S80 will be the first Volvo sedan with a V8 engine,

as well as the first sedan with the highly sophisticated new Volvo in-line

6-cylinder engine. Both are mated to a 6-speed automatic transmission with

Geartronic sequential shifting. All Volvo S80 V8s with be equipped with the

electronically controlled Volvo All-Wheel-Drive feature, while the I6 S80

will be front-wheel drive.

The highly refined ride and handling of the all new Volvo S80 can be

attributed to an extremely rigid chassis structure. Performance and the

drive experience are enhanced by the available Four C active suspension,

adjustable steering force levels, and a host of measures that help keep

noise, vibration, harshness and road irregularities from intruding into the

luxurious interior.

The first generation Volvo S80, the first car to achieve 5-star crash

test ratings for all tests in the United States, pioneered such safety

innovations as the Inflatable Curtain (IC) and Whiplash Protection System

(WHIPS) seating. The next generation S80 again raises the bar in safety.

Innovations in passive safety include a new side airbag with dual

chamber construction for enhanced hip and chest protection, clever

structural design that uses four different grades of steel for predictable

crash energy absorption, the next generation of WHIPS rear impact

protection and new approaches to pedestrian safety.

An Adaptive Cruise Control (ACC) system with Collision Warning and

Brake Support is one of many highly advanced systems available on the all

new Volvo S80. Blind Spot Information System (BLIS) and the Personal Car

Communicator (PCC), the world's first remote car monitor, and swiveling

bi-Xenon headlights are additional comfort and convenience features

available.

For the more demanding customers, there is a comprehensive list of

additional features available: A Sports Package, which includes 18" wheels,

ventilated seats and more; An Audio Package, with an impressive 5x130W,

12-speaker Dynaudio system; A Climate Package, with heated seats and other

features to help adapt to inclement conditions.

"The all new S80 will further enhance Volvo's position in the luxury

segment, by integrating technology and design into a car that is inviting,

intelligent and, accessible," says Belec.

Approximately 45 percent of production for Volvo's "Scandinavian

Luxury" will target the United States and Canada.

* pricing does not include destination charges of $695.

[source: Volvo Cars N.A.]

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I don't see an actual price listed anywhere in this press release.

*EDIT: The following is missing from the above post:

  • All New Volvo S80 3.2 I6 priced from $38,705*

  • All New Volvo S80 V8 priced from $47,350*

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People who can afford getting a higher end Volvo would usually end up getting a Merc or a BMW. The depreciation is like insane on these things. My dad got our S80 for like $190000 HK (~ 24 grands US) back a few years ago. The car brand new was like $560000 HK (~ 71 grands USD) in 2000. The prices are inflated, as there's a very hefty duty on cars.

But still, the percentage is insane.

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Jesus, the V8 is expensive. No wonder why you hardly see any.

203825[/snapback]

No, it's because 2007 is the first year the S80 offers a V8.

The pricing is comparable to six-cylinder rivals...

530i -- $47,500

A6 3.2q -- $45,100

E350 -- $50,550

GS350 -- $46,195

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No, it's because 2007 is the first year the S80 offers a V8.

The pricing is comparable to six-cylinder rivals...

530i -- $47,500

A6 3.2q -- $45,100

E350 -- $50,550

GS350 -- $46,195

203829[/snapback]

How about an STS V8?

MSRP:

STS V8 -- $48,240

After Discounts:

STS V8 -- $41,281

I'll take the Cadillac STS w/N* over the S80... even with its current interior.

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I'll take the Cadillac STS w/N* over the S80... even with its current interior.

203850[/snapback]

As would I. I'm already bored with the S80.

The STS, 5-Series, GS, and A6 are infinitely more appealing than the S80 V-8. It lacks the road presence and distinctive design of a car just south of $50k, and somehow the S40-style dash is more appealing in the $25k S40 where it originated.

In person, the S80 is truly underwhelming, especially considering the "flagship" status it holds in Volvo's lineup.

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As would I.  I'm already bored with the S80. 

The STS, 5-Series, GS, and A6 are infinitely more appealing than the S80 V-8.  It lacks the road presence and distinctive design of a car just south of $50k, and somehow the S40-style dash is more appealing in the $25k S40 where it originated. 

In person, the S80 is truly underwhelming, especially considering the "flagship" status it holds in Volvo's lineup.

203861[/snapback]

It's elegance in the details.

Subtle > brash

Sadly, because of that, I don't expect it to sell as well as the Germans.

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