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WM Caprice Breaks Record Yearly Sales Mark In Just Four Months


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GM Media

21 January 2007

www.media.gm.com

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WM Caprice Breaks Record Yearly Sales Mark In Just Four Months

Holden’s luxury flagship WM Caprice has broken a yearly sales record in 2006 after being on the market for just four months.

After its launch in September last year, Caprice sold 1090 units in 2006 – the best yearly sales figure for the nameplate since its debut in 1974.

WM Caprice sold 167 units in September, 165 in October, 239 in November and 254 in December.

The best previous yearly Caprice result was 1061 units in 2003 with the WK series.

GM Holden Large Car Marketing Manager Philip Brook said WM Caprice’s styling, performance and value for money all contributed to the car cementing itself among Australia’s most popular luxury vehicles.

Mr Brook said Caprice also had world class appeal, with strong export orders to the Middle East. Badged as a Chevrolet, it took out the Best Luxury Car Award at the 2006 Autocar Middle East Awards last month.

“Holden’s clean sheet approach to building the WM Caprice and Statesman models ensured they really had personalities of their own. Caprice, in particular, has clearly found a sweet spot in the market,” Mr Brook said.

“Caprice made up around 20 per cent of domestic sales with the previous model. It’s now up above 50 per cent and climbing.

“This is a world class luxury car with world class appeal.”

Mr Brook said WM Caprice, combined with Statesman, claimed 50.2 per cent of the upper large car under $100,000 segment in 2006.

Edited by NINETY EIGHT REGENCY
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And how ashamed GM should be for having such a horrible lack

of a traditional sedans in the past decade in the US market. The

Australians managed to design/produce a RWD, V6/V8 powered

affordable sedan for their market with 0.04% of the money we

spend here in the USA to design another lame W-body.

I've said it before & I'll say it again. The Zeta sedans & coupes,

more so than any other product including the CTS, will be

remembered as the turning point or GM. FINALLY for the 1st time

since 1996 there's nothing but blue sky ahead. :)

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Ahh, you do know Holden spent $1billion developing the VE and WM sedans. Even for the US market, that's a lot of money.

I was refering to the last gen. Holdens which us entuisiasts have been

begging GM to pbring over since way before the 2004 GTO. I think

right around 1998 is when the buzz started about what a retard move

it was not to bring over the Commodore, ute & it's cousins...

And those cars were developed on a shoe-string budget!

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Ahh, you do know Holden spent $1billion developing the VE and WM sedans. Even for the US market, that's a lot of money.

No, it is not. Developing a new architecture in the US can cost nearly ten times as much. Even though I am totally against importing rebadged Holdens as Pontiacs, I have the utmost respect for the Aussies' ability to engineer a new platform so inexpensively.
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