Sign in to follow this  
Followers 0
NINETY EIGHT REGENCY

GM expected to keep Cobalt name in new model

11 posts in this topic

GM expected to keep Cobalt name in new model

Chevrolet's next national commercial will feature the song 'American Pie.'

By DON SHILLING

VINDICATOR BUSINESS EDITOR

BOARDMAN — Chevrolet's next small car — wherever it's built — "more than likely" will retain the Cobalt name, a senior official said.

General Motors Corp. is being judicious about changing model names because of the cost, said Mike Jackson, GM's vice president of vehicle marketing and advertising.

GM saw the impact of such costs when it dropped the Cavalier name on its Chevrolet compact, he said. Car companies increase marketing when they create a name, as GM did with the Cobalt in 2004.

"The name is fine," said Jackson, who met with media Friday morning at the Holiday Inn in Boardman.

Jackson, a Youngstown native who was in town because of a visit at Youngstown State University, wouldn't talk about where the next Chevrolet compact will be built.

GM has scheduled Cobalt production at the Lordstown complex through June 2009. It hasn't provided information on what will happen to the car or the plant after that date.

Union leaders and plant management are negotiating a new labor contract that they hope will persuade GM to keep the plant open.

Source:

http://www.vindy.com/content/local_r...8150047001.php

0

Share this post


Link to post
Share on other sites

Most likely because if they went back to say, Cavaliar, they'd get laughed out of the press room.

People (myself included) certainly had fun when Ford decided to go back to 'Taurus.'

0

Share this post


Link to post
Share on other sites

People <the SHOers alone> have fonder memories of the Taurus than anyone ever does of the Cavalier.

0

Share this post


Link to post
Share on other sites

I like the Cobalt name so that's good...it's also a "duh" as Flly said. It has no bad rap like the Cavalier does...it sells pretty well and it's got some street cred (SS)..so why wouldn't you keep the name?

0

Share this post


Link to post
Share on other sites

Because there are also the Optra and Nubira names floating out there, all of which are being replaced by one car.

0

Share this post


Link to post
Share on other sites

Because there are also the Optra and Nubira names floating out there, all of which are being replaced by one car.

Which are truly awful names, at least for this market.

Cobalt is a good strong name.

0

Share this post


Link to post
Share on other sites

it isn't about one specific name, but that GM realize the constant cost of changing over names. The recognition that goes along with these is important in marketing dollars and in legacy, and as every other car company has shown, each new car that is released is a chance for a new beginning whether it's an Altima or whether it's an Impala.

Edited by turbo200
0

Share this post


Link to post
Share on other sites

it isn't about one specific name, but that GM realize the constant cost of changing over names. The recognition that goes along with these is important in marketing dollars and in legacy, and as every other car company has shown, each new car that is released is a chance for a new beginning whether it's an Altima or whether it's an Impala.

Talk about a turnaround; 10 years ago, an Altima came with a t-shirt that said, "I'm 32 and I live with my mom."

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

Sign in to follow this  
Followers 0



  • Who's Online (See full list)

    There are no registered users currently online

  • Who's Chatting

    There are no users currently in the chat room