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Imported Lincoln Crossover Scrapped...


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Currency Conundrum
Lincoln can't afford to import global crossover
By AMY WILSON | Link to Original Article @ AutoWeek | Updated: 05/15/07, 8:49 am et
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Alan Mulally wanted Lincoln to get a U.S. version of a new European crossover to be built at Ford's Saarlouis, Germany, plant. It's part of his globalization mantra.

Oops. The plunging dollar has forced Ford to scrap the plan. This shows why currency is one of the things that make it hard to achieve Mulally's global dream.

The crash of dollar against euro torpedoed the plan, one source said. The value of the euro to the dollar hit $1.37, an all-time high, at the end of April. On Friday, May 11, it was $1.35.

"Clearly, what's very important is it has to pass the business-case test," Ford's Americas chief, Mark Fields, said last week when asked about the Europe-made Lincoln.

The program had not received formal approval, a spokesman said Friday, May 11.

The small Lincoln crossover is still on Ford's wish list, another company source said. But it may wait until the company builds its next-generation Focus-sized, or C-segment, vehicles in North America early in the next decade.

The imported Lincoln would have been a variant of a Ford-brand crossover that goes on sale in Europe next year, industry and Ford sources said.

The new European Ford is based on the Iosis X concept vehicle exhibited at the 2006 Paris auto show. A near-production model is expected to debut at the Frankfurt auto show this year.
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What, the MKX isn't good enough anymore?

The last thing FoMoCo needs is anything similar to the Jeep Compass.

This would have been the Lincoln RDX/BRX. One has to ask though, if it's so expensive to build in Europe, "why don't they build them all in North America?"
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forget importing the vehicles and just starting importing the designers.

That Iosis is a hot vehicle, 100x better looking than the current Lincoln crossover

EDIT: new focus not until early next decade? its becoming the Cavalier of this generation.

Edited by Dragon
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