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2007 Vehicle Satisfaction Awards: AutoPacific

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Tustin, California, June 12, 2007 – A study released today by noted automotive consulting firm AutoPacific, Inc. summarizes the results of its 2007 model year vehicle satisfaction research. AutoPacific’s Vehicle Satisfaction Award (VSA) is an industry benchmark for objectively measuring how satisfied an owner is with their new car or light truck.

The brand with the highest satisfaction rating is Infiniti. The vehicle registering highest overall satisfaction in 2007 is the Cadillac DTS. The highest rated truck is the new-for-2007 Lincoln MKX, a Luxury Crossover SUV.

There are twenty-five Vehicle Satisfaction Award categories. At the manufacturer level, multiple award winners include: General Motors and Toyota: six categories, Ford: five categories, Nissan and Hyundai: three categories, and Honda: two categories.

“Infiniti wins the Vehicle Satisfaction Award as the top brand in the closest race in years. Strong satisfaction performance by Infiniti cars and trucks has Infiniti winning over strong performances by Lincoln, Cadillac, Lexus and other luxury marques,” says AutoPacific president George Peterson. “The dual wins by Ford Motor Company’s new Crossover SUVs – the Lincoln MKX and Ford Edge – shows Ford was on target when developing these important new vehicles.”

Peterson continues, “The Cadillac DTS is the highest rated car and vehicle overall. The Hyundai Santa Fe was the first Korean vehicle to win AutoPacific’s Vehicle Satisfaction Award – in 2001 - and continues its strong performance for the sixth year in a row. Winning an AutoPacific VSA is testament for any vehicle that their owners are confident they have made the right choice.”

Top 2007 model year performers are:

BRAND: Infiniti


Premium Luxury Car Lexus LS/BMW 7-Series

Aspirational Luxury Car Jaguar X-Type

Large Luxury Car Cadillac DTS

Large Car Hyundai Azera/Toyota Avalon

Luxury Mid-Size Car Nissan Maxima

Premium Mid-Size Car Nissan Altima

Mid-Size Car Saturn Aura

Image Compact Car Audi A3

Compact Car Pontiac G5

Economy Car Honda Fit

Premium Sports Car Lexus SC

Sports Car Porsche Boxster

Sporty Car Scion tC


Large Light-Duty Pickup Chevrolet Silverado

Large Heavy-Duty Pickup Chevrolet Silverado HD

Compact Pickup Ford Explorer Sport Trac

Luxury Sport Utility Lincoln Navigator

Large Sport Utility GMC Yukon XL

Mid-Size Sport Utility Toyota 4Runner

Compact SUV/Off-Road Vehicle Toyota FJ Cruiser

Luxury Crossover SUV Lincoln MKX

Premium Mid-Size Crossover SUV Ford Edge/Hyundai Santa Fe

Mid-Size Crossover SUV Honda CR-V

Compact Crossover SUV Hyundai Tucson

Minivan Nissan Quest

In addition to identifying category winners, VSA also establishes numerical satisfaction ratings for virtually every passenger car and light truck in the North American market. Owner satisfaction is measured across 46 specific areas related to a vehicle's operation, comfort, safety and the overall purchase/lease experience. The 2007 ratings reflect input from buyers and lessees of new vehicles acquired September through December 2006.

AutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in Tustin, California, with an affiliate office in the Detroit area.

Additional information can be found on AutoPacific's websites: http://www.autopacific.com and http://blog.vehiclevoice.com.

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Still fail to see how the Altima is premium, but whateva'.

Exactly....seems like a stupid survey.

MOST people are highly satisfied with their new-car purchase.....otherwise, they wouldn't have purchased it. Also:

"Aspirational Luxury Car"......X-Type? You gotta be kidding me

"Compact Car".....G5????

"Premium Sports Car".....Lexus SC????


I can see the Silverados and Yukon winning.....even the Porsche Boxster....

I'd like to see one of their surveys and how they tabulate the findings....

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“The dual wins by Ford Motor Company’s new Crossover SUVs – the Lincoln MKX and Ford Edge – shows Ford was on target when developing these important new vehicles.”

Funny the media didn't think so... Anybody remember how bad the media panned the apparently VERY satisfying MKX and Edge.

Mid-Size Car Saturn Aura

Yet another award that GM can FAIL to market or advertise.

Compact Car Pontiac G5


Of course Detroit pretty much owns in the truck/SUV category... (For a few years more at leas as they used to own the SUV & small truck categories as well.)

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The scary thing is ...aside from the G5 we don't have a winner here in the fuel efficient catergory.

The Fit and TC won part of the award....we need a small "image" car with clout and some street cred.


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Fly, I didn't even vote. You and I both love that car, true or not? :scratchchin: :AH-HA_wink:

Oh you know its true. I was just messin' :AH-HA_wink:. Alot of other people apparently do, too. Even a friend of mine who is also young (23) wants one.
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