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First Drive: 2008 Taurus


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500 Ways It's Not a Five Hundred

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A lot can happen in 30 days. The moon makes one orbit of Earth and you can try out a Rite Life Power Juicer with a no-hassle money-back guarantee. A large sedan can also undergo an identity crisis and become the 2008 Ford Taurus.

On January 7, 2007, the vehicle you see here was introduced at the Detroit auto show as the updated Ford Five Hundred. One month later after some rather sobering market research followed by some corporate soul-searching, the same car was reintroduced at the Chicago auto show as the 2008 Ford Taurus.

For better or worse, Ford has realized that four out of five car buyers have heard of the Taurus, which sold almost 7 million units in the nameplate's 21 years on the market, and the same couldn't be said of the slow-selling Five Hundred. You can't buy the kind of brand awareness the Taurus has. Well, actually you could, but Ford estimates it would cost a half billion dollars.

So Ford has dusted off the Taurus tag after a one-year hiatus and rebadged the Ford Five Hundred. Yet it's the 500 or so other changes that have been made to transform the old Five Hundred into the 2008 Taurus that ultimately prove that there's more to this exercise than just a marketing experiment thrown together in 30 days.

You Asked for More Power

Of all the modifications Ford has made to turn the Five Hundred into the Taurus, none are as important as those under the hood. The fuel-sipping, 203-horsepower 3.0-liter V6 that proved woefully inadequate to the task of motivating a 3,643-pound full-size sedan is gone. Replacing it is the 3.5-liter V6 recently introduced by the Ford Edge crossover sport-utility, and it pumps up the Taurus' muscle to 260 hp and 245 pound-feet of torque.

Just as important, the V6 still preserves this car's green-friendly identity, because fuel-efficiency has improved...



Sounds like the only dumb thing Ford did was soften the suspension some.

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based on my review (see topic list), i can say this review is fair, even though their biased ass stopped short of giving them credit. they experienced the same tranny thing i noted, but ford has done this for like close to 20 years with their automatics.

grate mpg


screw you prius

Edited by regfootball
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