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Ford, Mazda Quality on the rise

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Ford: Study proves vehicle quality on the rise
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Bryce G. Hoffman | Link to Original Article @ The Detroit News

Ford Motor Co. today announced the results of a new report that shows the automaker continues to narrow the quality gap with its Japanese rivals.

The latest quarterly study commissioned by Ford and conducted by the RDA Group of Bloomfield Hills showed Ford vehicles improved in quality for the third straight year, outpacing the industry

A total of 19 Ford vehicles ranked in the top three for customer satisfaction, quality or both.

The new Ford Edge crossover, Mustang Shelby GT500, Explorer and E-series vans, the Lincoln Mark LT pickup and the Mazda MX-5 Miata all led their segments in the study.

Overall Ford products showed a 10 percent decrease in the number of "things gone wrong," the industry's standard quality metric. The study looked at vehicles after three months in service.

"We're launching new products with quality, and our team is working hard to consistently build quality into the vehicles we're delivering for customers," said Mark Fields, president of Ford's Americas group, in a statement. "We've redoubled our commitment to deliver more products customers really want -- with quality that rivals the best in the industry."

Ford cars and trucks averaged 1,427 things gone wrong per thousand, and the company's average satisfaction rating was 75 percent. The industry average is 1,447 things gone wrong per thousand, while the average customer satisfaction rating is 78 percent.

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The Mustang Shelby, E-Series vans, Mark LT and MX-5 are all in fairly small segments.

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