Sign in to follow this  
Followers 0
NINETY EIGHT REGENCY

Buick Enclave in Short Supply

14 posts in this topic

Buick Enclave in Short Supply

Posted Image

Imagine a domestic vehicle in such short supply that there are 3,000 people on a waiting list just to get one.

And imagine that the domestic in high demand, but low supply, is a Buick — the 2008 Enclave crossover.

The only thing that would be more surprising is if the car was an Oldsmobile.

"We have 3,000 Enclaves on a waiting list nationwide,” said Buick spokesman Dave Darvitz. “Demand has been a pleasant surprise."

Darvitz said Buick will employ a third shift at its Delta Township, Mich., plant for six months to boost crossover output, with most earmarked for the Enclave. GM doesn't want to overbuild the vehicle and then get stuck offering incentives to move unsold inventory. Enclave is one of three new midsize crossovers at GM all built on the same assembly line. The others are the Saturn Outlook and GMC Acadia.

A waiting list is an out of the ordinary event for Buick.

"Demand is unbelievable. If you ordered an Enclave today, it would be about two months to take delivery," or sometime in September says Steven Hill, North Central regional manager for General Motors, headquartered in Naperville.

Originally, GM said it expected the crossovers to attract buyers moving out of big, low mileage full-size SUVs, but that doesn’t seem to be the case with the Enclave. "We aren't seeing as many full size SUVs in trade as we are people moving out of minivans," Hill said.

Supply in inventory is only 20 days nationwide, versus the national average of 51 days. The turn rate, or time an Enclave spends on the showroom floor, averages five days from the time off-loaded from the truck to the moment the car is driven away by a consumer.

Buick said buyers are loading the crossover with high priced options, with 50 percent sold with all wheel drive and 60 percent with power sunroof, for example.

"Enclave … shows what happens when you do a new vehicle right, says John Wolkonowicz, senior analyst for Global Insight. “It also is important that it sells well because it's GM's highest priced, highest profit crossover, so that means it is making money for GM."

"Enclave is the right size, the right look, and the right vehicle that has started the turnaround at Buick just like the CTS sedan did at Cadillac. It's getting people into the showrooms who haven't been there in a long while and, I suspect, many are younger," Wolkonowicz said.

The average age of the Enclave buyer has been 53, far below the average age — 65 — of the typical Buick buyer.

"What it will take to keep the turnaround going is more new cars from Buick,” Wolkonowicz said.

He points to a replacement for the LaCrosse sedan coming for 2010 that will be called Regal, and a rear drive replacement for the Lucerne sedan coming for 2011 that probably will be called Park Avenue or Wildcat with a choice of V-6 or V-8 engines. The Enclave may just be the beginning for Buick.

source:

http://blogs.cars.com/kickingtires/2007/08...-enclave-i.html

Edited by NINETY EIGHT REGENCY
0

Share this post


Link to post
Share on other sites

Cool to see it successful out the gate... again, success for GM will ride so much on product and execution...

0

Share this post


Link to post
Share on other sites

"Enclave … shows what happens when you do a new vehicle right, says John Wolkonowicz, senior analyst for Global Insight. “It also is important that it sells well because it's GM's highest priced, highest profit crossover, so that means it is making money for GM."

It also shows what happens when you build a vehicle on a new, modern platform, not outdated ones...you know...like the rest of the Buick Lineup.

0

Share this post


Link to post
Share on other sites

"Enclave … shows what happens when you do a new vehicle right, says John Wolkonowicz, senior analyst for Global Insight. “It also is important that it sells well because it's GM's highest priced, highest profit crossover, so that means it is making money for GM."

It also shows what happens when you build a vehicle on a new, modern platform, not outdated ones...you know...like the rest of the Buick Lineup.

Not just modern platforms... wait... wait... I'm going to say it and get bashed. And I may just be beating a dead horse, but, uh:

197hp 3800 V6 and 4-speed auto in a full-size premium vehicle

0

Share this post


Link to post
Share on other sites

The two-week shutdown in July wasn't good for Enclave sales. Only 3k were sold, I'm guessing because they didn't build any more than that.

0

Share this post


Link to post
Share on other sites

"Enclave … shows what happens when you do a new vehicle right, says John Wolkonowicz, senior analyst for Global Insight. “It also is important that it sells well because it's GM's highest priced, highest profit crossover, so that means it is making money for GM."

It also shows what happens when you build a vehicle on a new, modern platform, not outdated ones...you know...like the rest of the Buick Lineup.

This also shows why Buick is important to GM's future bottom line. Buick is capable of providing the highest priced vehicles on GM's shared platforms (Epsilon II, Lambda, Delta, etc) that would otherwise price other GM brands out of their target markets. Zeta will be an exception since Cadillac will be receiving it, but that flagship Buick will be its Crown Jewel and Image vehicle.

0

Share this post


Link to post
Share on other sites

these guys are really bullish with thier quotes. their the hype men trying to fan the flames calling the Enclave Buick's CTS, when it's only been out on the market two months or so.

0

Share this post


Link to post
Share on other sites

these guys are really bullish with thier quotes. their the hype men trying to fan the flames calling the Enclave Buick's CTS, when it's only been out on the market two months or so.

I somewhat agree, because the more they exaggerate the phenomenon things could turn crtical when sales level out. Fortunately, the increase output for Chinese sales will help when that happens.

But seriously, when was the last time a new Buick had an unexpected two month waiting list?

0

Share this post


Link to post
Share on other sites

I somewhat agree, because the more they exaggerate the phenomenon things could turn crtical when sales level out. Fortunately, the increase output for Chinese sales will help when that happens.

But seriously, when was the last time a new Buick had an unexpected two month waiting list?

Since either the Reatta or the 1980's for Grand National.

0

Share this post


Link to post
Share on other sites

Cool to see it successful out the gate... again, success for GM will ride so much on product and execution...

What I wanna know is......how many have they produced?

I know the Enclave is going to be successful.....but I've seen only 2 out here.....both rental units.

If the launch is ramping up slowly, and dealers don't have inventory, of course it's going to look like the unit is in "high demand."

0

Share this post


Link to post
Share on other sites

I really don't know how quickly they're getting built but it's been ridiculous trying to get them. I had a dealer call me 2 weeks ago call me willing to pay sticker for a Cocca Metallic CXL that someone actually drove 5 hours to buy. It seems like the ones we get in for stock are usually gone in about 48 hours and the most we've had at one time has been 2. So far this has been the most succesful launch of a product I've seen in the 8 years I've been around the Buick business and I hope they keep the good work up.

Edited by Stoopsbuick
0

Share this post


Link to post
Share on other sites

It's great to see Buick have a hit on its hands. The Enclave is a knockout; it rightfully deserves its place in the spotlight.

I hope the dealerships don't turn this into a fiasco by foolishly gouging its customers. Buick and GM need good public relations to keep the momentum going (as well as great, modern, competitive products). The media will be all over GM if its dealerships resort to underhanded tricks because demand is so high.

Keep up the good work Buick and GM!

0

Share this post


Link to post
Share on other sites

What I wanna know is......how many have they produced?

I know the Enclave is going to be successful.....but I've seen only 2 out here.....both rental units.

If the launch is ramping up slowly, and dealers don't have inventory, of course it's going to look like the unit is in "high demand."

I think they still have something like 9k units that are ordered for customers that they haven't produced yet.

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

Loading...
Sign in to follow this  
Followers 0