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Toyota eyes 21 percent rise in U.S. sales by 2008

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Reuters / August 22, 2005 TOKYO -- Toyota Motor Corp. aims to increase its U.S. sales by 21 percent by 2008 as it adds more popular subcompact and hybrid models to its lineup, the Nihon Keizai daily reported on Monday, citing company officials. The paper said the world's second-biggest automaker aimed to sell 2.5 million new vehicles in the United States in 2008, up from 2.06 million units in 2004. The company targets U.S. sales of 2.22 million units this year. A Toyota spokesman said the company announces its annual sales targets in December for the following year, and it has not revealed its 2008 target. The Japanese automaker has been gaining market share steadily at the expense of Detroit's automakers. Its U.S. sales so far this year are up 11.7 percent from a year earlier. Jim Press, Toyota's U.S. president and chief operating officer, told Reuters in a recent interview that the company's U.S. sales have been boosted by the increased availability of Prius, its popular gasoline-electric hybrid car, and the new youth-oriented Scion brand of vehicles. The Nihon Keizai paper said Toyota would likely become the third-largest automaker in the United States next year, surpassing the Chrysler group. General Motors and Ford Motor Co. lead the market. Toyota's hybrid vehicles have been popular in the United States, fuelled by sharply rising gasoline prices, and it plans to produce a hybrid version of its high-volume Camry sedan at its assembly plant in Georgetown, Ky., starting late next year.
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Reuters / August 22, 2005

TOKYO -- Toyota Motor Corp. aims to increase its U.S. sales by 21 percent by 2008 as it adds more popular subcompact and hybrid models to its lineup, the Nihon Keizai daily reported on Monday, citing company officials.

The paper said the world's second-biggest automaker aimed to sell 2.5 million new vehicles in the United States in 2008, up from 2.06 million units in 2004. The company targets U.S. sales of 2.22 million units this year. A Toyota spokesman said the company announces its annual sales targets in December for the following year, and it has not revealed its 2008 target.

The Japanese automaker has been gaining market share steadily at the expense of Detroit's automakers. Its U.S. sales so far this year are up 11.7 percent from a year earlier.

Jim Press, Toyota's U.S. president and chief operating officer, told Reuters in a recent interview that the company's U.S. sales have been boosted by the increased availability of Prius, its popular gasoline-electric hybrid car, and the new youth-oriented Scion brand of vehicles.

The Nihon Keizai paper said Toyota would likely become the third-largest automaker in the United States next year, surpassing the Chrysler group.

General Motors and Ford Motor Co. lead the market.

Toyota's hybrid vehicles have been popular in the United States, fuelled by sharply rising gasoline prices, and it plans to produce a hybrid version of its high-volume Camry sedan at its assembly plant in Georgetown, Ky., starting late next year.

[post="1900"]<{POST_SNAPBACK}>[/post]


Wow that is some pretty lofty goal. But it wouldn't surprise me at all if they actually acheive that. Nothing seems to slow down their momentum.
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Nothing slows down their momentum because of articles like this and peoples attitudes about Japanese vs. American cars. Hopefully, with new GM models coming out, that attitude should shift some.
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I honestly don't see how they can sell so many Camries and Corollas in the past few years. They're both so luckluster comapred to just about everything else in their segments.
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The Corolla and Camry ain't the most exciting and jazzy cars, but fuel mileage has and will continue to have a greater impact in what we choose to drive. The current Corolla is getting 41/32 with a manny. That's about 4MPG better than a Neon, 6 MPG with a Focus and and 7 MPG with a Cobalt. (All figures are being compared with 5-speed manual transmissions on the cars.) I am happy to say that a base Chevy Malibu does beat a 4-banger Camry in fuel mileage with either transmission by a skosh. :)
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I am happy to say that a base Chevy Malibu does beat a 4-banger Camry in fuel mileage with either transmission by a skosh. :)

[post="2095"]<{POST_SNAPBACK}>[/post]

Of course, you'll never hear that from most major media sources.
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This F#$&ING company has some serious Hubris. It's high time they fall off their high horse!!! :angry:
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This F#$&ING company has some serious Hubris. It's high time they fall off their high horse!!!  :angry:

[post="2156"]<{POST_SNAPBACK}>[/post]


Why? For projecting sales numbers that you believe are high? :rolleyes:

Read John Smith's latest speech and you'll see some hubris.
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The Corolla and Camry ain't the most exciting and jazzy cars, but fuel mileage has and will continue to have a greater impact in what we choose to drive.  The current Corolla is getting 41/32 with a manny.  That's about 4MPG better than a Neon, 6 MPG with a Focus and and 7 MPG with a Cobalt.  (All figures are being compared with 5-speed manual transmissions on the cars.)

I am happy to say that a base Chevy Malibu does beat a 4-banger Camry in fuel mileage with either transmission by a skosh. :)

[post="2095"]<{POST_SNAPBACK}>[/post]


See any Toyota commericals lately? If not all of them, 90% of them show the EPA City/Highway estimates for the car/minivan advertised. The figure's shown at least 2 times, plus the voice over metioning fuel economy. Edited by TheMattMan
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I hate Toyota! Sure, I know they make good vehicles. But guess what Idiot America!? So does General Motors. So does Chrysler Corp (DCX) So does Ford Motor Co. It's high time these people realized that Japan does not make the best things around. Has anyone here read Mr. Phelan's reviews of a few Toyota vehicles in the Detroit Free Press? We need more proper reviewers like him to point out the loose panels, missing, falling apart, whatever pieces on these Toyotas (Avalon, Highlander Hybrid). It's delicious to know someone has the guts to speak the truth.
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Toyota's is too optimistic, IMO. Detroit manufacturers will continue to struggle against their legacy of making cheap, unreliable vehicles. Take a look at the Malibu; it's taken the top of jdpa's initial quality AND dependability studies for 3 of the last 4 years-- and it's still known as a "rental car". It's a long, slow climb back. The reason I'm more pessimistic of Toyota's continued growth is simple: more competition. Hyundai is getting agressive and their stylings are definately more mainstream than what they were 3-4 years ago. I think their growth is what will neuter Toyota's climb. As you can see by the number's Evok has recently posted, while GM has lost market share -- it's definately slowed in it's pacing. At some point, you'd expect those numbers to start climbing again. As for the Corolla, it's difficult to compare to the Malibu solely because of the difference in engine size. I'd certainly wish that GM offered a smaller displacement engine in the Cobalt -- but perhaps that would be viewed as too much competition for the Aveo. If that's the case, then I'd like to see the Aveo get a more modern (ahem, efficient) engine than it's current one.
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Watching CNN this morning, they briefly mentioned that Toyota had planned to make an ad in a small community, where every driveway would have their cars. The community said no, they were Ford loyal. Found that interesting. People should stand up more often, or else the proposed ad will become a reality. :blink:
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Was the ad not made because the town rejected it or Toyota simply changed their mind?
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Nothing slows down their momentum because of articles like this and peoples attitudes about Japanese vs. American cars.

[post="2067"]<{POST_SNAPBACK}>[/post]


Your words are a great example of why GM has taken their eyes off the ball for so long....it's the old adage..."It's not my fault...it's everyone else's problem."

Nobody snapped their fingers and made GM bad, and the Japanese good....

Fact is, the Japs began building products that appealed to the mindset of a large number of car buyers in this country.....and GM didn't....and the Japanese and Toyota are still building products that, either through the "reputation" of their manufacturer, or their product attributes, STILL appeal to a large portion of car buyers in this country....compounding GM's challenge....

GM's definitely on their way back.....but the imports didn't become so dominent overnight...and GM won't win it all back overnight either. It's not "people's attitudes"...it's fact.
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Was the ad not made because the town rejected it or Toyota simply changed their mind?

[post="3033"]<{POST_SNAPBACK}>[/post]

Because the town rejected it...more specifically, the residents of the town.
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