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Flybrian

Lincoln Mark LT scuttled

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Lincoln Mark LT signing out after 3 years?
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Link to Original Article @ AutoBlog


Things aren't looking good for the Lincoln Mark LT. Latest reports say the luxo-pickup won't be around beyond the 2008 model-year, which means the vehicle won't even have been on sale for a full three years. Several dealers as well as supplier and industry sources say Ford will be dropping the Mark LT after next year because sales simply aren't high enough.

Total sales for the pickup last year amounted to 12,753 units, well short of the 20,000 units that execs had targeted. Though numbers haven't been released, sales for this year are expected to be even worse due to falling demand for fuel-hungry SUVs and trucks.

There's another reason for Ford to put the Mark LT out to pasture. The pickup is based on the top-selling Ford F-150 and is produced at the same plant. The F-150, meanwhile, is getting a restyle and engineering upgrade for the 2009 model year and the introduction of a high-end 'Platinum' version means Ford could use the extra capacity left behind by the ousted Mark LT.
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A Lincoln truck was always a bad idea, the Blackwood proved that.

Lincoln really has almost nothing now, just 3 ford rebages. Maybe they should scrap Mercury and transfer the Mariner, Montego and Mountaineer to Lincoln and use the loaded models and dress up the interiors are little. And position Lincoln where Buick is in the $25-40,000 range.

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A Lincoln truck was always a bad idea, the Blackwood proved that.

Lincoln really has almost nothing now, just 3 ford rebages. Maybe they should scrap Mercury and transfer the Mariner, Montego and Mountaineer to Lincoln and use the loaded models and dress up the interiors are little. And position Lincoln where Buick is in the $25-40,000 range.

With discounts, Lincoln already is in the $25-$40k range. Despite Ford's problems, I look forward to seeing the MKS.

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wow, it looks like the nightmare will finally end!

they didn't differentiate it enough from the F-150.

I agree with the post above. the MKS might be Lincoln's real savior.

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Luxury branded pickups never made much sense to me in the first place.

I'm waiting to be knocked on my ass by the MKS, too, though.

Edited by AxelTheRed
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No surprise here. I probably saw 2 LTs on the road in their entire existence.

Now Ford can put that money to a much better use.

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Valuable development money shouldn't have been wasted on this product in the first place. First the Blackwood and now this! Let's hope Lincoln and Ford have finally learned their lesson about putting truck products in their "luxury" brand's portfolio. Now that they are finally back in touch with reality, let's see some great new products that will clearly elevate the Lincoln brand.

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Another collector car special!

The Blackwood was cooler.

Both were BAD ideas.

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