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NINETY EIGHT REGENCY

Short strike keeps GM vehicle launches on track

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Short strike keeps GM vehicle launches on track

David Barkholz

Automotive News

September 26, 2007 - 9:04 am EST

DETROIT -- The quick end to the UAW strike means General Motors won’t have to crimp the supply of strong-selling crossovers or delay the rollout of the Chevrolet Malibu this fall.

“It keeps our momentum going,” said GM spokesman Tom Wickham.

He added that the tentative agreement reached this morning must be ratified by GM hourly workers. “We’re not assuming anything,” he told Automotive News this morning in a telephone interview.

Once the contract is approved, Wickham said GM’s focus can go back “to getting the best products to dealers.”

The Malibu launches this fall as a potential competitor to such popular mid-sized cars as the Toyota Camry. GM is counting on the car to appeal to fuel-conscious consumers.

GM also was worried about losing sales momentum on its popular new crossovers. The Buick Enclave, Saturn Outlook and GMC Acadia have sold well during what has otherwise been a poor summer for GM’s North American sales.

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