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NINETY EIGHT REGENCY

GM Faste lane Blog : Bob Lutz

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By Bob Lutz

GM Vice Chairman

I’m on the road again this week, but I had to share a quick story I heard from one of our West Coast dealers about the sale of his first Chevrolet Malibu.

Seems this particular dealer has a good friend back in suburban Detroit who hasn’t driven a GM product since 1979. That’s almost 30 years that this gentleman has spurned our cars and trucks.

In the interim, he has driven all the big-ticket vehicles, lots of Mercedes-Benz products, and was most recently in a Lexus LS sedan. The man, whom the dealer characterized as a “car guy,” had heard a lot about the new Malibu, and finally went to his local Chevy dealer to try one out.

He liked it. A lot. To the point where he called his friend, our dealer in California, and ordered one. Loaded. He wants every option available — loves gadgets.

So this dealer in Southern California just sold his first Malibu, to a car guy from Michigan who is turning in his Lexus! The customer is flying out to L.A. to pick up the car and drive it back to Detroit. The dealer said, “I hope this is just one of many former GM customers that we are able to win back.”

Amen to that. I hope to hear many more stories like that about the Malibu. Share ‘em if you got ‘em.

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Sweet. More of This should happen as the CTS gains steam and the new Regal comes out.

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