mustang84

Earth-shattering Chrysler info

53 posts in this topic

Drew Dowdell    5,169

I"m just not sure how they can recover with their lineup. There is just nothing compelling left. The LX platform is arguably their best but that's now dated. Even the Taurus/Sable offers a more compelling package now with a nicer interior, AWD option, and class leading fuel economy.... you know it's bad when you're ceding the high ground to the Taurus. The Sebring, Avenger, Dakota, and Aspen are a bigger flop than a Will Ferrell direct to DVD movie. With gas parked in the $3.00 range, most likely for good, Jeeps other than the Wrangler are going to be in trouble. The Ram will be released right in time to go up against a new F-150 and the still fresh GMT-900s and unless Dodge has some magic fairy dust, I highly doubt the interior will be up to the competition's standards.

So what's left.... Caliber, PT Cruiser, Wrangler, and the Mini-vans...

If you were Cerberus, would you really want to hang your hat on those?

Edited by Oldsmoboi

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enzl    0

I"m just not sure how they can recover with their lineup. There is just nothing compelling left. The LX platform is arguably their best but that's now dated. Even the Taurus/Sable offers a more compelling package now with a nicer interior, AWD option, and class leading fuel economy.... you know it's bad when you're ceding the high ground to the Taurus. The Sebring, Avenger, Dakota, and Aspen are a bigger flop than a Will Ferrell direct to DVD movie. With gas parked in the $3.00 range, most likely for good, Jeeps other than the Wrangler are going to be in trouble. The Ram will be released right in time to go up against a new F-150 and the still fresh GMT-900s and unless Dodge has some magic fairy dust, I highly doubt the interior will be up to the competition's standards.

So what's left.... Caliber, PT Cruiser, Wrangler, and the Mini-vans...

If you were Cerberus, would you really want to hang your hat on those?

I wouldn't...and I'm assuming a bunch of smart guys looked objectively at the Chrysler line-up, retail sales, et al and said, let's buy the darn thing...

That being said, what did they see that they liked and felt would be the pillar of strength to build upon? My guess is the LX's, the minivans, the Jeep division (despite a few recent missteps), the Ram trucks and the Financial Services side of things.

What other conclusion could one reach, other than Cerberus never planned on the continuation of Chrysler's failed product strategy--and based on the outlay needed to restore the 'world-class' descriptive to the line-up, knew that a vicious slashing of models and volume was in order.

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