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Mark Reuss named head of GM Australia unit


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errr, weren't the last two guys "real GMers"? This sounds more like European parochialism (upset that Holden dumped the Corsa and Vectra for the Aveo and Epica—but this is just part of replacing Opel with Chevrolet in the Asia-Pacific region) than GM homogenization. They already sell mostly rebadged Opels and international Chevrolets (and if you count export markets for the Commodore and Caprice, only rebadged Opels and Chevrolets), unlike other parts of GM which had to have their own unique products. How much more "assimilated" can they get? Even the Torana concept was oh-so-much a rwd interpretation of the original Epsilon-Vectra. Admittedly they've made some blunders (dropping the Corsa instead of sourcing it from South Africa; selling the former Daewoos as Holdens instead of Chevrolets, bringing in the Suburban instead of the Tahoe), but dumping the Holden name in favor of Opel is the dumbest idea since (I can't think of a dumber idea—it's on a par with rebadging Opels as Saturns in Europe). Holden is a national icon, Opel is a total unknown. You'd get more sales by badging the European-designed models as Pontiacs than as Opels, and even then the local media would turn on them like a rabid dog. Aussies know Chevrolet, and Cadillac, and to a lesser extent Pontiac, Buick and even GMC (and they pay exorbitant prices to import and convert them themselves). Opel? Don't we dig them out of the ground?

Odd you say this, all I hear out of Europe is, "GM Europe post record breaking sales in Europe!".

All I hear out of Australia is, "Holden needs export market to survive!", or "Holden's home market share, worst in 50 years!".

Europe being either the 2nd or 1st largest auto market in the world depending on, who you listen to at the time. Either way it's bigger than that little country Down Under. :AH-HA_wink:

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If it is, get ready to say goodbye to the Holden name and hello to Chevrolet Asia Pacific or Chevrolet Australia. :AH-HA_wink:

So, are you trying to say that there would be a Chevrolet Caprice again, and a Chevrolet Commodore, and a Chevrolet El Camino down in the Oz? ;)

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I see a future where the Elizabeth plant in Australia could be the main plant for the production of the beautiful Chevy Aveo. :scratchchin:

That's a horrifying thought...that plant currently builds some of the few worthwhile products GM has..I couldn't imagine changing it to build FWD econobox trash. Better to close it and tear it down.

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Comparing Opel to Holden is apples to oranges...

'Twasn't too long ago that we were hearing "GM Europe has record setting loss" and "European brands at an all time low in marketshare"

Everybody has skeletons in their closet.

Maybe this really is a battle of egos... Maybe Forster and Reuss are fighting over who will take uncle Bob's place when he flys away to save another corporation. Therefore, PCS maybe knew about the Reuss promotion and bases his hate on that instead of the division. But uncle Bob mobilized Reuss at Holden anyway as a springboard...

:D

Edited by FUTURE_OF_GM
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Comparing Opel to Holden is apples to oranges...

'Twasn't too long ago that we were hearing "GM Europe has record setting loss" and "European brands at an all time low in marketshare"

Everybody has skeletons in their closet.

Maybe this really is a battle of egos... Maybe Forster and Reuss are fighting over who will take uncle Bob's place when he flys away to save another corporation. Therefore, PCS maybe knew about the Reuss promotion and bases his hate on that instead of the division. But uncle Bob mobilized Reuss at Holden anyway as a springboard...

:D

That's not how it will play out, but you will see that soon enough. I support Reuss and look forward to a long association between him and GME. :AH-HA_wink:

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