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Top Gear Australia's Ratings Slump Despite Holden Vs. Ford Shootout

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YouTube video of Top Gear Australia - Ep.2, Commodore VE R8 vs Ford Falcon FG F6

Aussie Top Gear ratings slump

By Katherine Field | October 07, 2008

http://www.theaustralian.news.com.au/story...4-26103,00.html

THE second episode of motoring TV show Top Gear Australia has slumped in the ratings.

Producers had hoped to crack the one million viewer mark last night, but instead only 674,000 tuned in, down more than 250,000 viewers from its premiere the week before.

Top Gear Australia finished last in its timeslot behind Border Security, The 7.30 Report and Australian Idol.

It was the 26th most watched show of the night.

Hosted by Charlie Cox, Warren Brown and Steve Pizzati, last night's episode on SBS featured a Ford and Holden stand-off and guest appearance from actor Steve Bisley.

The best audiences were in Melbourne followed by Sydney.

SBS director of television Matt Campbell admitted he was disappointed but said it was not "a disaster'', and there were many examples of TV shows that went down and up again.

"No one ever wants to see their second episode go backwards but I'm still confident about the series,'' Campbell said.

"We have to bed it in, it's one of those things.''

SBS were still also confident about a second series, he said.

There has been mixed opinions about Top Gear Australia, which is the first version to be made outside the UK.

Last night also saw the debut of SBS's six-part new comedy Bogan Pride, which attracted 376,000 viewers.

Australian police drama City Homicide was the most popular program last night, followed by The Force and Border Security - all on the Seven Network.

Ten's Australian Idol elimination episode, which is now only live in NSW, Victoria and Tasmania, due to daylight saving, managed to draw in 964,000.

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