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AutoBlog: REPORT: Independent Hummer sees alt-fuel model within five years, still looking at H4

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Filed under: Hybrids/Alternative, SUVs, Trucks/Pickups, Green, HUMMER

Hummer HX Concept - Click above for a high-res image gallery

Now that General Motors has all but officially offloaded the HUMMER brand to Chinese machinery and equipment manufacturer Sichuan Tengzhong Heavy Industrial Machinery Company Ltd., the next logical question is where does the brand go from here? Perhaps the best person to answer that question would be Jim Taylor, the man who was put in charge of the brand to get it ready for sale and who will reportedly stay on to lead Hummer under its new ownership.

Speaking in an interview with Paul Eisenstein from The Detroit Bureau, Taylor had plenty of interesting things to say about Hummer's future. For instance, he notes:

"We need to head towards CAFE compliance - which means smaller and more fuel efficient, or we're dialed out. Think of the smaller H4 we were showing at the auto show and it could safely conjectured we would enter into that space."

Taylor goes on to suggest that "a ground-up hybrid or electric vehicle, [would] make a lot of sense for the Hummer brand" since it "would help us change our image." What are the chances we'll see an electric, hybrid or otherwise alternatively-fueled Hummer within the next five years? "I think five years out, excellent, assured. It's 100%."

Admittedly, that's a lot to chew on. A more environmentally-friendly Hummer would surely be a tough nut to crack, especially since the brand's followers will understandably expect future Hummer models to uphold the rough-and-tumble, go-anywhere nature of the breed. It should prove very interesting to see how this all proceeds, and Taylor certainly has our interest piqued.

[source: The Detroit Bureau]

REPORT: Independent Hummer sees alt-fuel model within five years, still looking at H4 originally appeared on Autoblog on Thu, 04 Jun 2009 10:28:00 EST. Please see our terms for use of feeds.

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If the build the H4 and do it well, I would be very torn. I still wouldn't like the idea of buying from a Chinese company, but that thing is sweet! Of course, I'm too much of a tightwad to buy one new, so...

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I actually see a lot of creativity and change in the auto market, and think that Hummer may well have some cool new products.


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