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TCC: 2010 Kia Forte: New Name, New Attitude

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kia_100178080_t.gif The new 2010 Kia Forte replaces the Spectra in Kia's lineup; but it wasn't that many years ago that the Spectra replaced the Sephia.This writer has heard various industry officials say over the years that naming a vehicle is one of the most agonizing parts of bringing a new vehicle to market. And changing names is very, very expensive.So why ..

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Ah yes, the Civic clone. Yup, not gonna buy one.

But it's twice the car the Civic is! I mean, just look at that styling!

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