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AutoBlog: Henderson: GM to experiment selling cars through eBay Motors

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Filed under: Car Buying, Auction Action, Marketing/Advertising, GM

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As part of its post-bankruptcy rebirth, General Motors plans to "experiment" selling its cars on eBay. At its press conference this morning, CEO Fritz Henderson let slip to members of the media that the automaker is engaged in talks with online auction site eBay "to revolutionize how people buy cars online." According to Henderson, GM has plans to try selling its vehicles online:

"Customers will be able to bid on actual vehicles just like they do in an eBay auction, including the option of choosing a predetermined 'Buy It Now' price... we'll be testing this and other ideas with our dealers over the next few weeks, and hope to expand and build upon them in the coming months... in all cases, our goal is to make the shopping and buying process as easy as possible for GM customers - on their time and their terms. Stay tuned."

Many individual GM dealers already use the auction powerhouse to sell vehicles, so the move isn't completely uncharted territory, but it isn't immediately clear how (or if) the automaker plans to integrate its dealer body within this process. Henderson was quick to reinforce that the company's plans with eBay are just an experiment, so as the CEO says... stay tuned.

Henderson: GM to experiment selling cars through eBay Motors originally appeared on Autoblog on Fri, 10 Jul 2009 10:58:00 EST. Please see our terms for use of feeds.

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I love this idea... its about time GM sold direct... I guess now that the dealers remaining have been scared down a notch, GM can put this out. Of course, I would have preferred an actual GM website were one can design your car to order and get financing in one shot... a few weeks later, it shows up at your house on a transporter.

Of course, this is all likely too late for me, as GM will likely never offer product I am interested in.

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Meh. Loads of dealers already sell cars on eBay...how is this any different?

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Dealers will still supply the cars.

Actually, not for long. If it is a hit, they'll make a special parking lot at the factory for those cars....

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