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Jalopnik: New Kate Walsh Ad Overfeminizes Cadillac CTS Sportwagon [Ad Watch]

15 posts in this topic

balthazar    1,620

"Wonder who they're targeting" with this dress talk...

Ummm..., women ???

I find the ad makes sense WRT this is not the CTS sedan you know, but a frickin' wagon.... from Cadillac.

I have no problem with it.

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Intrepidation    839

I like it, it's not as strong as her "when you turn your car on, does it return the favor?" ad, and it's definitely aimed more at women, but it's still pretty good.

Better than Buick's.

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FAPTurbo    1,040

I thought the ad was great, and shows off the car and its features very well. I think it gets the attention of both sexes easily and holds it. Certainly held mine. :P

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smk4565    289

It shows that the car has a pop-up nav screen, and that's about it. They are focusing on looks for a wagon, and wagons are lame, ugly and undesirable. No mention of performance, ride, handling, engineering, reliability, quality, etc. Cadillac's ads over the past year or 2 have been weak. They were much better in 2004-2007.

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Intrepidation    839
It shows that the car has a pop-up nav screen, and that's about it. They are focusing on looks for a wagon, and wagons are lame, ugly and undesirable. No mention of performance, ride, handling, engineering, reliability, quality, etc. Cadillac's ads over the past year or 2 have been weak. They were much better in 2004-2007.

You need your eyes checked if you think the CTS wagon is ugly.

As for the rest of the unmentioned features, well this is no doubt one of multiple ads for the car.

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bobo    91

I like the concept of the CTS wagon, but not its execution. That being said, I don't see anything particular wrong with the ad.

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"Wonder who they're targeting" with this dress talk... Ummm..., women ??? I find the ad makes sense WRT this is not the CTS sedan you know, but a frickin' wagon.... from Cadillac. I have no problem with it.

+1

Chris

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It shows that the car has a pop-up nav screen, and that's about it. They are focusing on looks for a wagon, and wagons are lame, ugly and undesirable. No mention of performance, ride, handling, engineering, reliability, quality, etc. Cadillac's ads over the past year or 2 have been weak. They were much better in 2004-2007.

Wagons are awesome!

A lot of wagons on the road on the autobahn in Germany.

I would LOVE a vintage wagon. Modern wagons are way cool also...

A cadillac wagon would be the Cat's ass. As a kid I always wished that Cadillac made a wagon, now they do.

Chris

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Camino LS6    866

Wagons sure beat the hell out of ugly little CUVs, minivans, and overblown SUVs.

One of the most versatile and useful bodystyles ever offered - and cool to boot!

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