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NINETY EIGHT REGENCY

GM product chief says new vehicles must be hits

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WARREN, Mich. — As the new chief of product development for General Motors Co., Tom Stephens knows he has no margin for error.

Gasoline, he says, will dictate what cars or trucks people buy. Pump prices, he says, will rise again due to simple world supply and demand, raising the need for small cars. Yet GM has to plan for low prices, too.

THE ARTICLE IS HERE:

http://www.google.com/hostednews/ap/articl...xRdOZgD99IF1AG0

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Step 1: Make 20 Versions of Epsilon II

Step 2: Make 16 versions of Lambda

Step 3: Make 12 versions of Delta II

Step 4: Kill the Camaro and Corvette, then blame it on CAFE.

A recipe for success!

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Depressing.

I wouldn't let that new Challenger gather too much dust on the showroom floor.

95% of what they come out with will be much more like the Volt.

Chris

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It will be a race between availability of something I'm willing to buy and my own personal "economic recovery".

But there will be plenty to enjoy in the used/classic market.

I won't pay new car money for something I don't love - there is simply no need to do so.

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Why do you think I've stopped posting about most new cars and have gone instead to posting about old British Stuff and old trucks?

Other than a MINI Cooper S, I just don't see anything on anyones showroom floor I'd spend $ on right now.

Chris

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Step 1: Make 20 Versions of Epsilon II

Step 2: Make 16 versions of Lambda

Step 3: Make 12 versions of Delta II

Step 4: Kill the Camaro and Corvette, then blame it on CAFE.

A recipe for success!

Don't forget the subcompacts! Spark and Viva and their Buick versions. Does their platform have a name--Gamma II or something? A new era of Excitement! awaits.

Rob

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Rob, your wrong...Buick will go from 7,000 units a month to 60,000 units a month..and Save GM.

That will be EXCITEMENT!

Because it will happen in another (science fiction) dimension.

Chris

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Rob, your wrong...Buick will go from 7,000 units a month to 60,000 units a month..and Save GM.

That will be EXCITEMENT!

Because it will happen in another (science fiction) dimension.

Chris

Yes, and Buick's numbers will skyrocket once they get their Spark and Viva/Aveo versions. Because of course, their dealers will demand them to compete w/ Chevy..

Rob

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Isn't Viva a paper towell?

At least GM got the name right for the excitement this thing will bring.

I still have some faith in GM to get it right though. I probably shouldn't, as I was just talking to my nieghbor who has an Aveo for a rental...what a pile...

Fit is so much a better car.

Chris

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Isn't Viva a paper towell?

At least GM got the name right for the excitement this thing will bring.

I still have some faith in GM to get it right though. I probably shouldn't, as I was just talking to my nieghbor who has an Aveo for a rental...what a pile...

Fit is so much a better car.

Chris

Hopefully Chevywoo is benchmarking the Fit and Fiesta for the Viva (Aveo replacement).

Maybe Chevy can do an ad campaign for the Viva like the current Viva Viagra! ad campaign. :)

Rob

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The viva Viagra is a good metaphor for what is about to happen, it's just that we are on the wrong end what is about to happen.

All joking aside, I hope GM gets the small car thing right...because everyone else damn sure will.

Chris

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The viva Viagra is a good metaphor for what is about to happen, it's just that we are on the wrong end what is about to happen.

All joking aside, I hope GM gets the small car thing right...because everyone else damn sure will.

Chris

Small cars have been a GM NA weakness for so long.. I hope they do get it right.

Small cars don't have to be depressing, they can actually be fun...in recent years, I've enjoyed the times I've driven cars like the 1st gen Focus hatchback, previous gen GTI, current Jetta, and have ridden in a Mini Cooper and a Mazda 3 Mazdaspeed.

Rob

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I hope they get more than just small cars right.

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Small cars have been a GM NA weakness for so long.. I hope they do get it right.

Small cars don't have to be depressing, they can actually be fun...in recent years, I've enjoyed the times I've driven cars like the 1st gen Focus hatchback, previous gen GTI, current Jetta, and have ridden in a Mini Cooper and a Mazda 3 Mazdaspeed.

Rob

I agree that GMNA has had alot of small car faux pas but they ALL have been sourced by GME. GMNA should have stopped trusting GME back in 1990 and developed their own platform they couldn't have done any worse could they? I sure thought Kappa would have been flexable enough to work out for the sedan / wagon / maybe even a sport hatch, that would have been a damn sight better than anything GME sas sent stateside before the Astra.

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WARREN, Mich. — As the new chief of product development for General Motors Co., Tom Stephens knows he has no margin for error.

Gasoline, he says, will dictate what cars or trucks people buy. Pump prices, he says, will rise again due to simple world supply and demand, raising the need for small cars. Yet GM has to plan for low prices, too.

What Tom Stephens needs to realize is that he needs to have the product available when the prices rise, not two or three years later ...

Edited by PCS
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What Tom Stephens needs to realize is that he needs to have the product available when the prices rise, not two or three years later ...

Agreed, Looks like the winners in the future will have their A game & their B game on the bench and rotate their offense as the game changes. Who has the deepest pockets and the most flexible plants wins.

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the shaping this sort of fiasco........

step 1- instead of an increase in the gas tax to encourage vehicles that don't suck fuel, use cafe. then the legislators are not responsible. blame the carmakers. raise cafe to virtually guarantee that most if not all folks will have to drive 4 cylinder fwd cars.

step 2- find yourself in a position of car company ownership and decide, 'well i guess now we really can start to get rid of all those performance models.........and lean on them hard to make a bunch of 4 cylinder fwd cars'

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the shaping this sort of fiasco........

step 1- instead of an increase in the gas tax to encourage vehicles that don't suck fuel, use cafe. then the legislators are not responsible. blame the carmakers. raise cafe to virtually guarantee that most if not all folks will have to drive 4 cylinder fwd cars.

step 2- find yourself in a position of car company ownership and decide, 'well i guess now we really can start to get rid of all those performance models.........and lean on them hard to make a bunch of 4 cylinder fwd cars'

We have a wiener, give that man a cigar! :yikes:

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well, and the union did NOT get busted. but that is another issue. I think GM would have been far better off if it could have shed the union too, but ......didnt turn out that way either........

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I hope they get more than just small cars right.

This is what I have been telling you. They need to build cars for everyone not just you. The cars you want are what got them into trouble every oil crises.

Today the way to the cars you want will be through the sale of cars you hate. The small cars will support the company and make it stable enough to make the cars you want and not go Chapter 7 or 11.

A balanced program at GM is the way to rebuild the company. Hell in the past that was the way it was years ago. Not every car was a Cadillac. GM has yet to make a competitive small car to meet the others head on. They have improved but they need to still do better and not price it our of range.

A profitable reliable Spark will pave the way for cars like a six gen Camaro not the other way around. To sell anything under 35 MPG you will need several small cars to counter it.

Edited by hyperv6
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