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Motor Authority: Alfa Romeo: U.S. not ready for MiTo

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Alfa Romeo has been planning a return to the U.S. market for some time now, but the latest news emerging out of Italy suggests that the brand will not be bringing its recently introduced and ultra stylish MiTo hatch to American dealers, instead focusing on larger cars. The news comes directly from Alfa Romeo CEO Sergio Cravero, who revealed to Automotive News that the business case for the MiTo hatch coming to the U.S. just didn't add up. Cravero explained that the current U.S. market is not comfortable enough yet with small, luxury cars such as the MiTo.

Alfa Romeo Mi.To

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Ya, seems like it could be a nice Mini competitor in the premium subcompact segment.

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Cravero explained that the current U.S. market is not comfortable enough yet with small, luxury cars such as the MiTo.

Mini begs to differ.

People will buy small cars that are stylish and aren't penalty boxes.

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