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AutoBlog: Audi makes subtle changes to its four-ringed emblem

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Filed under: Audi

new-audi-logo.jpg

The four-ringed logo has been in use since the Auto Union days back in the 1930s, so we wouldn't expect Audi to go changing it too drastically, but it has given the logo a fresh take to mark the occasion of the company's centenary.

Following the lead taken by other automakers, the subtly revised Audi logo is more chrome-tastic and three-dimensional than the one it replaces. The Audi name has also changed to a more conventional font instead of the backswept typeface, and the name, when appearing next to the ring emblem, has moved away from the center to the bottom left corner. A subtle change, for sure, but a change nonetheless. Click on the thumbnails below to compare the old and new emblems to discern the differences for yourself.



[source: 4wheelsnews]

Audi makes subtle changes to its four-ringed emblem originally appeared on Autoblog on Wed, 26 Aug 2009 19:00:00 EST. Please see our terms for use of feeds.

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I do like the rings a bit better, but the new font sucks royally. Couldn't be more bland if toyota designed it.

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I like the older font better...this new font is too plain.

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I don't like either font too much. The old one wasn't very good and the new one, while more elegant, isn't quite right.

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I don't like either font too much. The old one wasn't very good and the new one, while more elegant, isn't quite right.

+1

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I agree...new font is ugly. At least the original font was unique...

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how stupid to trumpet this. of course, audis cars haven't changed their look either in 30+ years......

we should talk about how dead tired dull boring crap 'the audi look' has become.....a chevy malibu has more visual punch than Audis bread and butter cars.

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