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AutoBlog: REPORT: Penske to close all Canadian Saturn dealers

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Filed under: Etc., Saturn, Canada

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Roger Penske's purchase of the Saturn nameplate and sales organization from General Motors is intended to make money, and the business case for keeping Canadian dealers is apparently poor. Half of Saturn Canada's 60 dealers had already decided to give up, while the remaining 30 stores were willing to try and keep going. Penske's decision to discontinue sales of the brand in Canada altogether will directly impact 2,000 people.

"Saturn has a passionate customer base and outstanding dealer network," Penske said upon the announcement of his purchase in June. "We want to build onto those strengths," he continued, and the Canadian operation must be more albatross than mint in the scheme of things. Tip of the chapeau to Luc and Pat.

[source: Radio-Canada (in French)]

REPORT: Penske to close all Canadian Saturn dealers originally appeared on Autoblog on Mon, 31 Aug 2009 08:58:00 EST. Please see our terms for use of feeds.

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watch those cruze and sparks sell in the land of the leaf now.......

maybe bodes well for a buick astra hatch as well...........in canada at least....

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Aren't SAAB dealers for the most part paired with Saturn ones in Canada? If so.... bad news for SAAB.

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Aren't SAAB dealers for the most part paired with Saturn ones in Canada? If so.... bad news for SAAB.

Yes, our dealerships are almost always one of three brand package deals:

Package 1

Chevy

Optional Caddy

Package 2

Pontiac

Buick

GMC

Optional Caddy

Package 3

Saturn

Saab

Isuzu

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