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It's that Big: Dodge to tout Mega Cab truck's...


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Link: http://www.autoweek.com/news.cms?newsId=103039

It's that Big: Dodge to tout Mega Cab truck's best-in-class interior room
MARY CONNELLY | Automotive News
Posted Date: 8/26/05

DETROIT -- Dodge Division will begin advertising the 2006 Ram Mega Cab on Oct. 1, says Steven Landry, the newly named vice president of Dodge marketing.

The campaign for the four-door pickup will have the tag line: "Yeah, it's that big."

Ads for the Mega Cab will tout its "best-in-class interior space," says Landry, who assumes his new post on Sept. 1.

The campaign includes a "strong combination of TV, print and targeted direct mail," he says.

The company will not disclose spending.

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