Sign in to follow this  
Followers 0
NewsFeeder

AutoBlog: DetNews: Will Lexus become Toyota's Buick? Is it already?

4 posts in this topic

Filed under: Car Buying, Etc., Buick, Lexus

hs250h-studio-silver-630.jpg
2010 Lexus HS250h - Click above for high-res image gallery

With a median buyer age of 56 years old and its reputation for longevity, today's Lexus ES350 may be the very last car many of the brand's buyers purchase. It's not like Lexus hasn't tried to attract younger buyers - those who may actually buy another car before being planted. Since its inception, the IS sedan has been a calculated shot at capturing the fancy of BMW buyers, especially the high performing IS-F. Youthful, eco-minded buyers will soon find the hybrid HS250h, but the marque's biggest seller is the RX350 crossover, something of an acknowledged yuppie mommy mobile.

An entry-level crossover slotting under the RX would give Lexus something to lob at the GLK, X3, and Q5, but that's not yet in the pipeline, says Mark Phelan of The Detroit Free Press. There's nothing wrong with selling cars to people who care most about reputation, quietude, and comfort instead of the car person's holy trinity of acceleration, handling, and styling. Lexus cars are fussed-over and the brand's buyers care about quality, so Lexus has that angle sewn up, but attracting younger buyers seems to be an increasingly important item on the punch list. Perhaps a leather-lined Sienna variant with a Mark Levinson entertainment system to grab the parent dollar?



[source: Detroit Free Press]

DetNews: Will Lexus become Toyota's Buick? Is it already? originally appeared on Autoblog on Tue, 01 Sep 2009 15:58:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

di
di

autoblog?i=GIpGUDMKBWA:Bylrekp5krI:wF9xT autoblog?i=GIpGUDMKBWA:Bylrekp5krI:V_sGL
GIpGUDMKBWA

View the full article
0

Share this post


Link to post
Share on other sites

Yes, it already is. Actually it's Toyota's Buick circa 1994: at least here in SoCal the joke is now to never get behind a Lexus driven by someone wearing a hat.

0

Share this post


Link to post
Share on other sites

>>" There's nothing wrong with selling cars to people who care most about reputation, quietude, and comfort..."<<

Change the make in question to Buick and it's 100 ways wrong to Sunday.

0

Share this post


Link to post
Share on other sites
>>" There's nothing wrong with selling cars to people who care most about reputation, quietude, and comfort..."<<

Change the make in question to Buick and it's 100 ways wrong to Sunday.

Perception is everything. Ignorance and stupidity reign supreme across the land.

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

Sign in to follow this  
Followers 0



  • Who's Online (See full list)

    There are no registered users currently online

  • Who's Chatting

    There are no users currently in the chat room