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NINETY EIGHT REGENCY

Holden will use Cruze name for the 2010 hatch in the wake of the sedan’s strong sale

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Holden will use Cruze name for the 2010 hatch in the wake of the sedan’s strong sale

HOLDEN has dismissed speculation that the Astra nameplate might be revived for the Australian-built Cruze hatch that is set for release towards the end of next year.

Responding to a report in GoAuto last week, Holden chairman and managing director Alan Batey suggested that the unexpectedly high take-up of the Cruze sedan would most likely mean a single naming policy for the whole small-car range.

“The Cruze has gone off really well,” Mr Batey said. “The nameplate has got unbelievable recognition. Unbelievable. So it’s all working for us. You do not throw that away. You move forward and not back.

“And so the success of the car, and the way it is doing, and the awareness that we have been able to build on that nameplate is probably as successful a launch as we have had in many, many a year. It’s all come together really well.”

more at link:

http://www.goauto.com.au/mellor/mellor.nsf...DCA25762A008061

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