Sign in to follow this  
Followers 0
NewsFeeder

AutoBlog: Review: 2010 Ford Taurus SEL stays big, goes upscale

2 posts in this topic

Filed under: Sedan, Ford, Reviews

001_2010taurusselreview_opt.jpg
2010 Ford Taurus SEL - Click above for high-res image gallery

In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and minds of millions of car buyers, and for over a decade, it was a dominant force in the retail car market. Eventually, competition from the Toyota Camry and Honda Accord proved too much for Ford to handle, and the Blue Oval hung its game-changing sedan out to dry. Product development dollars were funneled to trucks and SUVs, and the Zodiac's bull died a pauper's death in 2007 after an achingly long stint as a tattered fleet Queen.

When Alan Mulally took the helm of FoMoCo, the new CEO wondered why the recognizable - if tarnished - Taurus name had been abandoned. So a branding Band-Aid was affixed to the underperforming Five Hundred sedan and, unsurprisingly, consumers saw through the botched rebadging. The "new" Taurus was still the old Five Hundred; a dynamically challenged sedan whose biggest selling point was a really large trunk. In hindsight, the move may have been a way to revive the Taurus in the public's consciousness as Mulally and company went back to the drawing board to create a new world-class sedan capable of taking on the biggest names in the segment. The 2010 Ford Taurus is here... but does it have what it takes?



Photos copyright ©2009 Chris Shunk / Weblogs, Inc.

Continue reading Review: 2010 Ford Taurus SEL stays big, goes upscale

Review: 2010 Ford Taurus SEL stays big, goes upscale originally appeared on Autoblog on Tue, 29 Sep 2009 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

di
di

autoblog?i=M0EuU4blMXU:L0hF75hjjWE:wF9xT autoblog?i=M0EuU4blMXU:L0hF75hjjWE:V_sGL
M0EuU4blMXU

View the full article
0

Share this post


Link to post
Share on other sites

at 30k, SEL so equipped is a great value and this is a very luxurious and solid ride. usuable trunk. people space. good job ford.

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

Loading...
Sign in to follow this  
Followers 0



  • Who's Online (See full list)

    There are no registered users currently online

  • Who's Chatting

    There are no users currently in the chat room