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AutoBlog: Dodge announces exec appointments tied to new Dodge car and Ram truck brands

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Filed under: Hirings/Firings/Layoffs, Chrysler, Dodge, Jeep


The rumor that has been floating around since mid-summer that Chrysler would split the Dodge car and truck businesses into two separate units is now a reality. Chrysler Group LLC now consists of four brands, Chrysler, Jeep, Dodge Car and Dodge Ram. In early July after the latest iteration of Chrysler emerged from federal bankruptcy court, it was announced that the three existing brands would each get their own President and CEO with profit and loss responsibility. As of today, only Michael Manley keeps his job as the boss at Jeep. Peter Fong, who had been put in charge of the Chrysler brand has resigned for personal reasons. He is being replaced by Lancia chief Olivier Francois who also keeps oversight of the Italian brand.

Former Dodge CEO
and marketing boss Michael Accavitti is leaving Chrysler to pursue other activities, and the marketing group will now report to Francois. The Ram side of the business now falls to Fred Diaz Jr. (right) who also takes over the sales reigns from Fong. Product design SVP Ralph Gilles (left) now also has responsibility for Dodge cars. Got all that?

The automaker's car and trunk units were apparently split in order to "... protect and develop the unique nature of the product offerings within the Dodge Brand," although it's not exactly clear what is meant by this. In any case, you can try to make further sense of the moves by checking out the official press release after the jump.

[source: Chrysler]

Continue reading Dodge announces exec appointments tied to new Dodge car and Ram truck brands

Dodge announces exec appointments tied to new Dodge car and Ram truck brands originally appeared on Autoblog on Mon, 05 Oct 2009 11:00:00 EST. Please see our terms for use of feeds.

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