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AutoBlog: 2010 Ford Taurus reportedly enjoying strong early sales in California

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Filed under: Car Buying, Sedan, Ford

2010taurus_fd000_opt.jpg
2010 Ford Taurus - Click above for high-res image gallery

We've already established that we feel the 2010 Ford Taurus is a lot more interesting than the boring and benign model it replaced, and sales totals are starting to reinforce our findings. September's sales tally revealed that the new Blue Oval flagship received a 60% sales increase versus September of 2008, and while the fact that the top sales market for the Taurus is Metro Detroit is no surprise, second place is likely the real prize. The Taurus is reportedly red-hot in sunny California, and some dealers are having trouble keeping the super-sized sedan in stock.

That's obviously a great problem to have, and Ford spokesperson Amy Marentic told the Detroit Free Press that there is a simple reason why supplies are short: "The older Taurus ... did not move and really wasn't relevant in California." Galpin Ford vice president Beau Boeckmann was a bit more direct in his reasoning, adding "We went from a frumpy car that did not have a southern California appeal to a car that everybody is in love with." Ford says it is also seeing good news on the options front, as it says 95% of customers are ordering uplevel models or are at least adding extras. A significant 25% of customers have reportedly opted to add Ford's excellent navigation system, up from only 4% on the outgoing Taurus.

We're not so sure "everybody" loves the new Taurus, as it's still a big rig that won't ignite the passion of most enthusiasts, but that isn't really its lot in life anyhow, and we can at least say that the new model ought to receive far more love than the neutered bull it replaced. Hat tip to Yaroukh!



Photos Copyright ©2009 Chris Paukert / Weblogs, Inc.
[source: Detroit Free Press]

2010 Ford Taurus reportedly enjoying strong early sales in California originally appeared on Autoblog on Thu, 08 Oct 2009 10:20:00 EST. Please see our terms for use of feeds.

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Still not a fan of the rear end of this thing, but overall the car just looks 'right' or 'correct' or 'done as it should be'.

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I still haven't seen one in person yet... I like the front end and interior quite a bit from the pics.

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As a larger alternative to the AltiCamCordibu-6, the Taurus doesn't have any real competition. The LX cars have gone all dated all of a sudden, the Maxima is too ugly and too expensive, the Avalon manages to out-geriatric everything in Buick's stable.

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I'm glad they are seeing such an interest in Navi from customers......but find their comparison to the old car's "4%" take rate as unusual.....considering.....the old Taurus never offered a navigation system....

:confused0071:

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I'm glad they are seeing such an interest in Navi from customers......but find their comparison to the old car's "4%" take rate as unusual.....considering.....the old Taurus never offered a navigation system....

:confused0071:

o'rly?!

2008-ford-taurus_460x0w.jpg

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I'm glad they are seeing such an interest in Navi from customers......but find their comparison to the old car's "4%" take rate as unusual.....considering.....the old Taurus never offered a navigation system....

:confused0071:

Then I wonder what this is..looks like nav, in an '08 Taurus Limited.

08 Taurus w/ nav

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As a larger alternative to the AltiCamCordibu-6, the Taurus doesn't have any real competition. The LX cars have gone all dated all of a sudden, the Maxima is too ugly and too expensive, the Avalon manages to out-geriatric everything in Buick's stable.

x2

the new taurus inside in limited trim is luxurious and the car should suit anyones passenger and cargo needs just dandy.

you're especially right re: the max and avalon.

part of why this taurus is seeing love is the technology. the sirius travel link, the sync, the BLIS and all that.

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x2

part of why this taurus is seeing love is the technology. the sirius travel link, the sync, the BLIS and all that.

Ya..great to see Ford is so serious about cabin tech.

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o'rly?!

2008-ford-taurus_460x0w.jpg

Oh $h!....LOL.....that's so funny......the 500/Taurus was so bland to me I guess I totally forgot about it...!!!!!!

I was thinking the one B4 that.....lol

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Oh $h!....LOL.....that's so funny......the 500/Taurus was so bland to me I guess I totally forgot about it...!!!!!!

I was thinking the one B4 that.....lol

Ah, the '00-07 Hertz model. Yeah, those didn't offer nav.

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The new Maxima is selling better than the previous version, so not all think it is 'ugly'. Nissan considers it a hit, actually.

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The new Maxima is selling better than the previous version, so not all think it is 'ugly'. Nissan considers it a hit, actually.

It looks a lot better than the previous model, IMHO...has some interesting contouring and detailing.

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