Jump to content

AutoBlog: REPORT: One week after announcing GM departure, Mark LaNeve surfaces at Allstate


Recommended Posts

Filed under: Hirings/Firings/Layoffs, Marketing/Advertising, GM


When word got out that Mark LaNeve (right) was leaving General Motors effective October 15, we weren't at all sure where the soon-to-be-former exec was heading. The Wall Street Journal has finally let the cat out of the bag, reporting that LaNeve is leaving the auto business for a marketing gig at Allstate. LaNeve will sign on as the overseer of all marketing initiatives including brand stewardship, strategy and advertising, reporting only to CEO Thomas Wilson.

LaNeve leaves GM after five years as vice president of marketing and advertising. LaNeve was usurped by the General's own Bob Lutz, who semi-retired in April only to come back a couple months later to help strengthen the company's marketing and advertising initiatives. He is is being replaced as vice-president of U.S. sales by former Buick-GMC boss Susan Docherty.

While his new post at Allstate may not be as glamorous a job as being a VP at a major automaker, the insurer has recently made some hefty profits. The WSJ says Allstate raked in big bucks in the second quarter, after earlier getting hit hard by the economic downturn. In other words, LaNeve's company car perks might not be as generous, but he appears to be in Good Hands.

[source: The Wall Street Journal | Image: Bill Pugliano/Getty]

REPORT: One week after announcing GM departure, Mark LaNeve surfaces at Allstate originally appeared on Autoblog on Tue, 13 Oct 2009 10:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments


autoblog?i=PvFuavUEoJ0:al_xJgTSV_w:wF9xT autoblog?i=PvFuavUEoJ0:al_xJgTSV_w:V_sGL

View the full article
Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...