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AutoBlog: Wall Street Journal makes early Chrysler, Dodge and Fiat predictions

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Filed under: Chrysler, Dodge, Jeep, Alfa Romeo, Fiat


Finally, after years of mismanagement marked by a distinct lack of tangible product decisions, the Chrysler, Dodge and Jeep brands seem likely to get a thorough makeover via its new Fiat corporate overlords. Whether this turns into a good thing or bad thing for the three brands remains to be seen, and the stage is set for the plan to be officially released on November 4.

The Wall Street Journal has apparently procured a little inside knowledge on the plan, and, if accurate, there are a few surprises. First, the expected: Chrysler will begin offering the Fiat 500 in its own U.S. dealerships as soon as possible; Alfa Romeo will make its long-awaited American comeback with an established dealer network and the majority of the Dodge and Chrysler lineups will be reworked atop Fiat platforms, save the rear-wheel drive architecture of the Dodge Charger/Challenger and Chrysler 300.

Looking further down the line, the Dodge Grand Caravan will reportedly be dropped in favor of the Chrysler Town and Country and unloved nameplates like Dodge Nitro, Caliber and Avenger will be forgotten, probably along with the Jeep Patriot and Compass. New models will be brought in from Fiat to replace these outgoing cars, including a new mid-size sedan in 2012. Finally, Alfa Romeo's resurgence will begin with the subcompact MiTo in 2012 and a larger sedan a year later.

We won't know how much of this is accurate until we hear it from the horse's mouth next Wednesday, but it definitely gives us plenty to chew on. Thanks to all who sent this in!

[source: Wall Street Journal | Image: Bill Pugliano/Getty]

Wall Street Journal makes early Chrysler, Dodge and Fiat predictions originally appeared on Autoblog on Tue, 27 Oct 2009 12:32:00 EST. Please see our terms for use of feeds.

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I remember this movie when I watched it the first time in the '80s. It starred AMC and Renault.

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They have got to be kidding. They are getting rid of the Caravan? And basically stripping Dodge down to the Charger and Challenger while giving Chrysler rebadged Fiats.

I sense failure looming in this plan. Fiat does not understand what they are doing, and they don't seem to understand the American market or the demographic that buys Dodge and Chrysler vehicles. SAmadei is entirely right...we have seen this all before, and it didn't end pretty.

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Well, the Caliber, Sebring, Avenger, Patriot and Compass are arguably the worst products Chrysler has, so there is plenty of room for improvement. Get rid of the Mitsu-based FWD generics and replace them with (hopefully better) Fiat/Alfa FWD models. Odd about the Caravan.

It makes sense to trim Jeep to it's 3 core models--Wrangler, Liberty, Grand Cherokee--- and get rid of the FWD turds and slow selling Commander.

Trim Dodge to the RWD good stuff, the current FWD stuff is forgettable. The minivan may be edundant w/ the T&C. Add Fiats and Alfas?

Make Ram a separate truck brand. Add a Fiat van to replace Sprinter, what about Dakota? Durango stays dead?

Trim Chrysler to the 300 and T&C, add Fiats. Would they be branded as Fiats or Chryslers?

Going to be an interesting strategery, if they can pull it off.

Edited by Cubical-aka-Moltar

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