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Fastlane: Chevrolet Volt and Cruze take to the streets of Los Angeles

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25th, 2009 Cars & TrucksVolt

Chevrolet Volt and Cruze take to the streets of Los Angeles

Hit the Hollywood search lights! alert the paparazzi! Beginning this Friday, Nov. 27, the Chevrolet Volt rolls into Tinseltown for a few spins around the city of angels and a whirlwind tour of activities leading up to the 2009 L.A. Auto Show. The Volt will be popping up all over town, mingling with the stars and generally showing off to consumers and media alike. The Volt will even visit a local middle school for what could possibly be the world's largest show-and-tell.

Starting Friday, it should come as no surprise to hear about the Volt mingling with local celebrities or maybe even having a power lunch at The Ivy; and it simply wouldn't be a visit to L.A. without stopping by the places where hundreds of car aficionados congregate weekly to kick tires and talk cars – Bob's Big Boy in Burbank on Friday night and "Cars & Coffee" in Irvine on Saturday morning.

The Volt will also be giving holiday shoppers something to wish for next season when it hits the Century City Mall off Santa Monica Boulevard early on Black Friday and camps out through the weekend.

Monday kicks-off a series of live video webcasts, which will be available on ChevroletVoltage.com as well as the Chevrolet and Chevrolet Volt Facebook pages.

The first is a live assembly from Harvard-Westlake Middle School at 9:40 a.m. PST for more than 800 students and staff about the basics of electricity, including why it's important and how this common energy source can be used to transform the way we drive. Middle school teachers and students from across the country are invited to participate in the live video webcast and can register here. There's even a Weekly Reader student handout thrown in for good measure.

Later that evening, we'll host our second live video webcast starting at 6:30 p.m. PST – a panel discussion on how cities can get "plugged-in" with some of the leading industry, government and policy officials and influencers. You'll also have an opportunity to submit your questions live during the Q&A.

We wrap-up our live webcasts on Tuesday, Dec. 1 at the trendy J Restaurant & Lounge in downtown L.A. where Chevrolet Vice President Brent Dewar will announce the winner of the contest to name the greenish-silver color of the Volt and then promptly take that winner outside for their very own test drive while you ride shotgun remotely.

After showcasing the Volt and upcoming Chevy Cruze to media, bloggers and influencers at the J Lounge on Tuesday, it's on to LAIAS press days beginning Wednesday with the Chevrolet press conference at 9:35 a.m. PST and a press conference with Los Angeles mayor Antonio R. Villaraigosa on Thursday morning at 9:00 a.m. PST.

Stay tuned to Twitter (@Chevrolet, @ChevyVoltage, @philcolley and @lesleyhettinger), Facebook (Chevrolet and Chevrolet Volt) and ChevroletVoltage.com for all the latest updates on where we are and what we're doing – and feel free to come on out and join us whenever you can.

We've also created a page on Posterous that will be updated in near real-time with stories, photos, videos, tweets and Facebook updates from all the Chevrolet activities in Los Angeles starting on Nov. 27. If you're out in L.A. and spot the Chevrolet team around town, email us at chevroletinla (at) gmail (dot) com to get your comments, photos and videos included on the page.

And speaking of being included, we hope to see as many of you as possible during our stops throughout the weekend and next week. It just wouldn't be the same without you.

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I like it: GM taking the battle right to the self-appointed Green Capital of the Universe, California. It looks like the new GM has finally grown some cajones and is setting up new turf in the urban markets where it has been largely trounced.

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GM is taking the LA show very seriously this year. Lots of new product being seen by the public for the first time. I am liking this a lot. The state that buys the most cars needs a little respect. :AH-HA:

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