Jump to content
Sign in to follow this  

AutoBlog: Ruh-Roh: Marchionne reportedly puts Alfa Romeo under review

Recommended Posts

Filed under: Car Buying, Europe, Earnings/Financials, Alfa Romeo


Take a look at the Fiat auto group. What division (barring Ferrari and Maserati) would you think holds the highest value for the company? If you thought Alfa Romeo, you're on the same page as yours truly, but you'd be mistaken. Horribly mistaken, as it turns out: Alfa has lost Fiat hundreds of millions of euros every year. Its sales have declined sharply, and not just since the global economy collapsed: Alfa sold 203,000 units in the year 2000, but only 103,000 last year. That's a heck of a drop-off.

In response, Fiat CEO Sergio Marchionne has ordered a full re-evaluation of the marque, with two courses of action to potentially result. The first would see Alfa more closely integrating its future products with Chrysler platforms. The second would be to stop investing in the brand altogether, leaving the still-new MiTo and the brand-new Giulietta to carry its aging stablemates (including the 159, Brera, Spider and GT) for the foreseeable future.

Speaking with Automotive News Europe from Fiat's headquarters in Turin, Marchionne reportedly said the new plan for Alfa will be revealed this coming February or March. Even if he chooses to keep Alfa alive with Auburn Hills synergy, though, Marchionne has nixed the notion of merging the brand with Dodge, noting that there's a limit to how many times a brand can be reborn.

[source: Automotive News Europe - subs. req'd | Image: Tiziana Fabi/AFP/Getty]

Ruh-Roh: Marchionne reportedly puts Alfa Romeo under review originally appeared on Autoblog on Wed, 02 Dec 2009 17:20:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments


autoblog?i=JrvGK9-fi54:c92GXixtyMs:wF9xT autoblog?i=JrvGK9-fi54:c92GXixtyMs:V_sGL

View the full article

Share this post

Link to post
Share on other sites

Will this be the first foreign brand to go under? If so, it's too bad. I've always thought Alfa's were cool, and the new Giulietta is no exception.

Share this post

Link to post
Share on other sites

Your content will need to be approved by a moderator

You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets