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AutoBlog: A Game of Chicken: Mitsubishi wants to import Triton pickup and Delica van - but can it afford to?

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Filed under: Minivan/Van, Truck, Government/Legal, Mitsubishi

mitsu-triton.jpg

mitsu-delica.jpgAccording to a report from Automotive News, Mitsubishi's North American CEO Shin Kurihara would like to bring over the Japanese automaker's funky little Delica van (right) and Triton pickup (above), believing that the two work-ready models may fill a desirable niche here in the States. So, why not wave a magic wand and make that happen? In a word: Chickens.

Sorry, come again? What do chickens have to do with vans and pickups? It's all a bit odd, but back in the early Sixties, the United States levied a 25% tax on potato starch, Dextrin, brandy, and light trucks in response to French and German tariffs on imported U.S. chicken. Yes, really.

As such, importing any light trucks from overseas into the States can be an expensive proposition, taking away pretty much any chance of profitability. There may be ways around the issue as Ford has found with its Turkey-built Transit Connect, and Mitsubishi is currently considering its options, which, we surmise, may include bringing the vehicles in only partially assembled and finishing them here in the U.S. We'll see.

[source: Automotive News - sub. req'd]

A Game of Chicken: Mitsubishi wants to import Triton pickup and Delica van - but can it afford to? originally appeared on Autoblog on Thu, 03 Dec 2009 09:31:00 EST. Please see our terms for use of feeds.

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