Sign in to follow this  
Followers 0
NINETY EIGHT REGENCY

Chevy chief Dewar replaced by James Campbell, will leave GM

1 post in this topic

Chevy chief Dewar replaced by James Campbell, will leave GM

RICK KRANZ

AUTOMOTIVE NEWS

DECEMBER 9, 2009 - 6:05 PM ET

UPDATED: 12/9/09 6:55 P.M.

DETROIT -- Brent Dewar, who was appointed in July to steer Chevrolet, has been replaced in that post and will leave General Motors Co. in April.

Dewar is succeeded by James Campbell, 45, who was named general manager of the division effective immediately. Campbell had been responsible for GM's Fleet and Commercial Operations and has been with the automaker since 1988.

Susan Docherty, GM's newly named vice president of sales, service and marketing, made the announcement today.

Dewar, who had been GM's European sales chief, was named to head Chevrolet after Bob Lutz was put in charge of marketing following GM's emergence from bankruptcy. Dewar will work with Campbell through April 1 "to ensure a smooth transition at Chevrolet" before retiring "to dedicate more time to his family and to pursue personal interests," GM said in a statement. He has been with GM for 31 years.

On Friday, Lutz shed his marketing duties and took on an advisory role to Chairman and interim CEO Ed Whitacre.

Chevrolet's U.S. sales have fallen 27 percent through November in a market that is down 24 percent from a year earlier. GM's overall sales are down 32 percent.

Before running GM's Fleet and Commercial Operations, Campbell held various positions in field sales, retail incentives, marketing and customer relationship management.

MORE:

In yet another "that didn't take long" moment from General Motors, Chevrolet's vice president, Brent Dewar, has retired after being appointed in July by recently-ousted CEO Fritz Henderson.

GM's vice president of Sales, Service and Marketing, Susan Docherty, made the announcement late today, with Dewar being replaced by Jim Campbell, the General's former Fleet and Commercial Operations manager, effective immediately.

Unlike the recent push to find an outsider to fill Fritz' vacancy, Campbell, 45, has been with the automaker since 1988 -- effectively making him another GM-lifer. Let's hope Campbell serves a longer stint as vice president than his predecessor -- a total of five months. Press release after the break.

PRESS RELEASE

Campbell named General Manager - Chevrolet

Detroit - Susan Docherty, GM vice president Sales, Service and Marketing announced today that James M. Campbell, 45, has been named general manager - Chevrolet, effective immediately. In his previous assignment, Campbell was responsible for GM's Fleet and Commercial Operations.

"Jim has a strong track record of building relationships and partnerships with dealers and customers, and deep Chevrolet experience," Docherty said. "His energy, drive for results and willingness to take risks are great assets for leading the growing global Chevrolet brand."

Before running GM's Fleet and Commercial Operations, Campbell held various positions in field sales, retail incentives, marketing and customer relationship management. He has played important roles in many product launches including the Chevrolet Impala, Monte Carlo, Colorado and Corvette.

Campbell, who joined GM in 1988, replaces Brent Dewar, previously vice president global Chevrolet. Dewar has elected to retire effective April 1, 2010 to dedicate more time to his family and to pursue personal interests. Until then, Dewar will work closely with Campbell to ensure a smooth transition at Chevrolet and also will be on a special assignment supporting Mark Reuss, GM president North America, in his new role.

"During his 31 years with GM, Brent made a difference in multiple assignments, including key roles in Brazil and Europe, launching the award-winning American Revolution campaign and applying his environmental passion to drive the very successful gas-friendly to gas-free marketing strategy," Docherty said. "We respect his decision to retire early next year to spend more time with his family, and want to thank him for all his contributions. He will be missed."

link:

http://www.autoblog.com/2009/12/09/chevrolet-vice-president-brent-dewar-retires-from-gm/

Edited by NINETY EIGHT REGENCY
0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

Loading...
Sign in to follow this  
Followers 0