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Audi Picks Justin Timberlake As New Brand Ambassador

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audi-brand-ambassador-justin-timberlake_100301311_t.gif Justin Timberlake will act as an Audi brand ambassador from next year onwards, with his first task being the promotion of the upcoming A1 premium compact. The entertainer will play the leading role in a new Internet campaign for the A1 to be launched in the spring of 2010. “Audi has always been at the forefront of engineering and...

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Odd that a company known for seriousness, engineering, etc would pick someone so...lame.

further proof that lots of these high buck brands are more about image than hardware, even if they do hardware well.

BMW, Audi, no one can seriously believe that Audi doesn't want all the poseur sales that BMW, Mini, etc. get.

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