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GM store rehabs: Cash with conditions

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GM store rehabs: Cash with conditions

For remodeling money, dealers must follow rules

Chrissie Thompson

Automotive News -- January 4, 2010 - 12:01 am ET

DETROIT -- In a new push to remodel dealerships, General Motors Co. is offering to help pay for the work -- with a catch or two.

Dealers must follow GM's guidelines -- which require them to separate GM and non-GM brands, among other things. And the work should be finished in about three years. But GM will take five to 10 years to send the checks, which will be based on sales and not the cost of the upgrades.

GM has long prodded dealers to give its brands separate space. But post-bankruptcy, the automaker says, it is more determined to create enticing showrooms that encourage salespeople to sell GM's brands -- not competitors'.

The remodeling includes stores with new exterior entryways and reception desks and free Wi-Fi. The work should be complete in three years.

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