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U.S. Volvo dealers interested in selling Geely models?

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Filed under: Car Buying, China, Volvo, Geely

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Volvo's pending sale to Chinese automaker Zhejiang Geely Holding Group could lead to big changes (or not) for the Swedish automaker and its thousands of employees, but what about its hundreds of Volvo dealerships here in the States? Could Volvo dealers be granted Geely franchises? Will the Chinese automaker utilize its new sales channels to slowly introduce low-cost Chinese vehicles to the U.S. market? Automotive News asked dealers from around the country if they would be interested in selling Geely models, and the responses were mixed at best.

According to AN, many dealers were "receptive" to selling low-cost Geely models; a seemingly expected answer for any good business type. Mark O'Steen of O'Steen Volvo in Jacksonville, Florida reportedly called the possibility of selling Geely models "appealing," adding "it is just another niche that we don't cover, and hopefully they do have some potential in the United States." Mike DiChristofano, vice president of Volvo of Tucson in Arizona had perhaps the best answer of all, pointing to the inability of General Motors to selll off Saab (at least to this point), adding "until this deal goes down, I'm not even thinking about selling a Geely car."

Even if Geely does plan to begin selling Chinese vehicles to the U.S. market by using Volvo dealers, the plan will likely take a lot of time to materialize. Geely reportedly has a lot of work to do to improve safety and quality before being ready for the U.S. market. Global Insight analyst Lin Huaibin told AN that Geely is at least five years away from having products ready for American showrooms.

[source: Automotive News - sub. req. | Image: David McNew/Getty]

U.S. Volvo dealers interested in selling Geely models? originally appeared on Autoblog on Mon, 04 Jan 2010 11:29:00 EST. Please see our terms for use of feeds.

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I'm surprised Jaguar and Land Rover dealers haven't been trying to leverage Tata into bringing the Nano here...

I think the average dealer is totally on board to do anything to make money. Lucky for us, they can't import China's child labor or humanitarian techniques here.

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I don't think the Nano could hold up to our crash standards.

It could be argued the G3 didn't hold up to our taste standards...

If dealers hold enough sway to get that into production, I'm sure they could convince Tata to beef up the Nano enough to squeak by the standards...

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The Nano actually did fairly well in the EU tests, better than those Brilliance cars. So I'd feel safer in a Nano than a Geely.

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volvo top safety, why would they want to sell chinese cars which are the bottom feeder of safety? it will kill their own safety rep.

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