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GM offering to help dealers remodel, with a few conditions

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Filed under: Car Buying, GM

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Coming out of bankruptcy with four fewer brands, General Motors wants to help its dealers present a fresh face to the public. So it's offering dealers a deal of its own: remodel your dealerships and GM will help pay for it. Ah, but just like a clever salesman, GM has a few conditions on its offer. For one, any dealer in the business of selling new cars other than GM models must separate them from The General's products. Also, while the renovations should take about three years, GM won't be sending dealers a check for something like five to 10 years. And when the money does come, the amount each dealer receives won't be based on their receipts for the renovations, but rather sales performance. Suddenly that new shiny showroom courtesy of the Mothership ain't looking so new and shiny.

While we don't know exactly what a remodeled GM dealership will look like, Automotive News reports that they will feature renovated entryways, new reception desks and - wait for it - free WiFi! Take that Starbucks.

[source: Automotive News - sub. req. | Image: Scott Olson/Getty]

GM offering to help dealers remodel, with a few conditions originally appeared on Autoblog on Mon, 04 Jan 2010 14:01:00 EST. Please see our terms for use of feeds.

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Sounds like a fair deal to the dealers. A little investment on their part would not hurt many as there are some very old and out dated dealers around.

One local dealer was upset because he lost his Chevy and Saturn dealer. But he build new Mercury, Hyundia and Mitsubishi dealers while failing to rebuild ther 1930 era Chevy dealer. He showed Chevy no interest till it was taken from him.

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Plenty of GM's dealerships have been updated here in southern & central New Jersey already, but there are quite a few that should take this offer up. A Ford dealership next door to my (former) Saturn dealership moved 3 miles down the road to a L-M dealership; the Ford dealership was closed for the last 8-10 months. Now it's being transformed into a Toytota dealership - they're going all the way to remake the building into Toyota's new design, and even changed the parking lot (this Ford building looks like a product of the early '80s futuristic style). It can be done and should be done to attract new customers that may have never stepped inside of a GM showroom before.

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