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Feder to succeed Ortiz as Ford brand sales chief

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Feder to succeed Ortiz as Ford brand sales chief

Jamie LaReau

Automotive News -- January 6, 2010 - 10:12 am ET

DETROIT -- Ford Motor Co. will have a new head of sales for the Ford brand and Lincoln Mercury, according to a memo sent to employees today.

Ford has named Hal Feder to replace Randy Ortiz, who is retiring March 1, as general manager of Ford and Lincoln Mercury sales. Feder will report to Ken Czubay, 60, Ford's vice president of U.S. marketing, sales and service.

Ortiz joined Ford in 1982. He's been in his current position since January 2007.

The company's turnaround is gaining some traction. In December, Ford brand sales rose 37 percent from December 2008, while Lincoln gained 16 percent and Mercury a more modest 6 percent.

Feder, 50, is also a lifetime Ford employee. His father, Hal Feder Sr., was a regional manager at the automaker for more than 20 years.

Feder has spent the past two years as CEO of Ford Motor Co. of Southern Africa. In that role, he managed sales and manufacturing. Ford builds the Mazda Drifter, Ford Focus CC, Mazda3, Ford Ranger and Ford Bantam in South Africa.

Feder began his career with Ford in 1983 as a zone manager for Ford division, focusing on Tennessee, Kentucky and Indiana. From 1987 to 1989, he held positions at the division including sales promotion specialist for the southeast region. He’s worked in the Lincoln division and the customer service division.

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20100106/RETAIL01/100109963/1256#ixzz0bqdngxDi

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