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Detroit 2010: Next-gen Ford Focus a C-segment savior [w/Video]

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Filed under: Detroit Auto Show, Hybrid, Sedan, Hatchback, Ford, Electric

10_focus2010detroitlive_opt.jpg
Next-gen Ford Focus live unveiling - Click above for high-res image gallery

It's taken far too long, but an all-new Ford Focus has arrived and we've just seen it in the metal here at the 2010 Detroit Auto Show. Complete with a new platform, new engine, some shapely sheetmetal and a host of tech, this new Focus that we'll finally be sharing with Europe and the rest of the world promises to set a new bar for the small car C-segment.

The Focus will initially be available in the U.S. in both four- and five-door hatchback body styles, with a three-door hatch and coupe likely in the works as well. A new 2.0-liter direct-injected four-cylinder engine producing 155 horsepower and 145 lb-ft of torque will be the only engine at launch, but buyers will have a choice between a six-speed manual transmission and Ford's new six-speed dual-clutch transmission.

Ford also confirmed during its press conference this morning that a Focus Electric is due to arrive in 2012, with a hybrid version arriving the next year - both of which will be built in Michigan.

For all the details, hit up our deep dive of the next generation Ford Focus after checking out our first live shots from the Detroit Auto Show in the gallery below. Hit the jump to watch video of the 2011 Ford Focus live reveal.

Continue reading Detroit 2010: Next-gen Ford Focus a C-segment savior [w/Video]

Detroit 2010: Next-gen Ford Focus a C-segment savior [w/Video] originally appeared on Autoblog on Mon, 11 Jan 2010 10:04:00 EST. Please see our terms for use of feeds.

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It's nice to see the hatch back, but I'm not sure about the front end on it...

It's a nice, clean look.

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Makes the Chevrolet Cruze look old. What a bad time for GM to be one-upped. This is much more dynamic, fluid and elegant in design than the Cruze. I prefer the sedan over the 5-door, and hope for a coupe and 3-door version of it, but the 5-door hatch is a very nice evolution of the current Euro car. The Cruze is dowdy by comparison. It hurts to say that.

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I don't care for the hatch, I miss the high-mounted taillights on the older versions. The sedan however I find very attractive and has a nice connection to the Taurus's styling.

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It's a nice, clean look.

I don't disagree, but I think the black plast triangles on either side of the lower intake look odd. That's my only complaint

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Makes the Chevrolet Cruze look old. What a bad time for GM to be one-upped. This is much more dynamic, fluid and elegant in design than the Cruze. I prefer the sedan over the 5-door, and hope for a coupe and 3-door version of it, but the 5-door hatch is a very nice evolution of the current Euro car. The Cruze is dowdy by comparison. It hurts to say that.

I agree, teh Cruze isn't even out yet and it may already be one-upped.

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I agree, teh Cruze isn't even out yet and it may already be one-upped.

What does GM expect, they've shown it off for, what, 3 years now and sold it for 18 months or so?

Even the Volt will look behind the curve soon.

IMHO, they should just skip the Cruze and start selling Volts without the batteries as Cruze's...

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"Chevrolet Cruze: Batteries Not Included" <----- nice tagline!:lol:

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This is a good point. Other R-EV's will be (supposedly) available around the time the Volt finally comes out, and the Focus will have an all electric version.

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the focus is immediately more attractive and empowering than cruze. it's more detailed and more expressive, therefore can sell for more, focus sets the bar for design in compact segment, cruze simply flies just slightly above the standard fare. that's not even getting to the details, which are great. conceptually, the focus interior also tries harder and is fresher.

the hatch plays it too safe [ford-like] at the rear and the rear taillights are too funky. that's my only complaint with this un-ford like fresh and daring design.

Edited by turbo200
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You know something? The same scenario that played out for the Canyon/Colorado twins is playing out for the Cruze. The Canyon/Colorado were some of the best small trucks on the market only within the first few months they were out. Just a very short time later the trucks were easily eclipsed by the competition. It's looking like the same thing is going to pan out for the Cruze.

GM still has one more chance to one-up the Focus and that's with the Buick compact.

Edited by whiteknight
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I dislike the hatch but the sedan exterior is rather handsome. I don't really like the interior as shown- it could use a two-tone treatment like the Cruze LTZ showcar. As for Focus vs. Cruze I'll wait until next year and drive them both, but I get the sneaking suspicion the Cruze will have a bigger trunk and interior volume with comparable build tolerances and relatively comparable performance (remember the 1.4 in the Cruze has a Turbo and has a very low RPM for peak torque which means the numbers could be deceiving in the case of the Cruze- don't be surprised if it doesn't feel more grunty than you think). The Focus might have more power but I still prefer the Cruze.

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The Focus will probably be better to drive, that plus its looks inside and out would seal the deal for me.

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I like the sedan. It looks like a 7/8 scale Mondeo. Sharp!

I like the overall shape of the 5-door, but the rather odd taillight shape is a little disturbing. It may grow on me the more I look at it.

Overall, both versions appear to be major winners for Ford. The current Focus doesn't appeal to me at all, but these next gen versions are very attractive.

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Except the Canyon/Colorado weren't the best trucks when they came out...

They weren't but they were. When they debuted in 2004, the old Frontier was still out, as was the old Tacoma and Dakota. They were better versus those particular generation trucks, but the next year Nissan marched out the current Frontier, etc.

As a condolence, at least they'll always be better than the Ranger.

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absolutely. good call on the colorado reference; that's exactly where the cruze seems to sit. it's better than corolla or civic, but not miles ahead at least not in design inside or out. i guess it all comes down to where the next corolla/civic and this focus fall on the powertrain/practicality/handling categories versus cruze. cruze design right now looks-wise is an alternative to a focus that for the first time is less dowdy than ever, but just an alternative, not necessarily a desirable one or more attractive one.

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They weren't but they were. When they debuted in 2004, the old Frontier was still out, as was the old Tacoma and Dakota. They were better versus those particular generation trucks, but the next year Nissan marched out the current Frontier, etc.

As a condolence, at least they'll always be better than the Ranger.

When they came out, the interior of the Colorado/Canyon seemed a decade behind the old Ranger and Tacoma, though. Seemed really cheap and plasticky, IMHO.

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