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Detroit 2010: Toyota FT-CH a younger, cheaper brother for the Prius

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Filed under: Concept Cars, Detroit Auto Show, Hatchback, Toyota

toyota-ft-ch-01_opt.jpg
Toyota FT-CH live unveiling - Click above for high-res image gallery

Toyota brought a downstream version of the small hybrid Lexus LF-CH concept that was unveiled in Frankfurt to the Detroit Auto Show today. The FT-CH Concept - teased a few weeks ago - not only offers small hybrid mentality with a Toyota badge, it could also be a tremendous sales successful if it ever makes it to production.

Toyota didn't say this concept is for sure destined for the showroom floor, but they were hinting at it. The reason we can see this being popular is that, if Toyota sells it, the FT-CH would be priced below the Prius and aimed at a younger audience. The FT-CH is smaller than the Prius too, coming in at just 153 inches long and 68.5 inches wide.

The four-seat concept was designed by Toyota's European Design and Development center in Nice, France with an 8-bit mentality. That's not a put-down. It's actually the style that designers were going for with the FT-CH, and the press conference included references to Contra, Megaman and Super Mario Brothers. Check out a promotional video of a digital rendering of the FT-CH in action on Toyota's new sustainable mobility website.


Continue reading Detroit 2010: Toyota FT-CH a younger, cheaper brother for the Prius

Detroit 2010: Toyota FT-CH a younger, cheaper brother for the Prius originally appeared on Autoblog on Mon, 11 Jan 2010 12:09:00 EST. Please see our terms for use of feeds.

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everything behind the A-pillar is actually fairly good looking...I like the funky shaped rear window and taillights...

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much more effective use of a hatchback than the crummy and gimmicky CR-Z. much better conceptually as a youth car also, though this may not drive nearly as well, since honda's claims are rarely exaggerated. actually good looking with good surface sculpting, nice hatch kickback, and good front end potential. i like the idea of a cool hybrid for the youth market...yet another market first for toyota

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Toyota's headlights have been growing upwards towards the bottom of the windshield for years, it only makes sense that they would now start growing out of the bottom of the windshield instead!

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