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Detroit 2010: Cadillac commits to V- or Platinum editions for all models, CTS-V wagon all but certain

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Filed under: Detroit Auto Show, Performance, Cadillac, Luxury

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2011 Cadillac CTS-V Coupe - Click above for high-res image gallery

At this morning's XTS Platinum and CTS-V Coupe debut here at the Detroit Motor Show, newly appointed brand manager Brian Nesbitt announced to the media that that all Cadillac models will receive V-Series and Platinum models. However, during the media scrum that followed the conference, we sought clarification from Cadillac spokesman David Caldwell, and he stated that future Cadillacs will receive a V-Series or a Platinum model. Thus, if you had visions of an Escalade-V dancing in your head, well... don't.

The prevailing logic behind which models will get a V or a P will depend on the model's market segment and inherent sportiness. As Caldwell explained it to us, a model like the CTS has a foot in both worlds (and could probably pull off both), but models like the SRX or Escalade lend themselves more to the heightened creature comforts of the Platinum experience. Some Autobloggers remain a bit foggy on why General Motors' luxury brand needs what is effectively a double-prestige trim level (shouldn't all Cadillacs be posh by definition?), but we do appreciate the added accouterments all the same.

And as to the possibility of a CTS-V Sport Wagon? Well, we got a wink-wink, nudge-nudge when we suggested to Cadillac that we'd like to see it, and judging by the smiles all 'round, it's all but certain that we'll be seeing its debut on the show circuit later this year.


Detroit 2010: Cadillac commits to V- or Platinum editions for all models, CTS-V wagon all but certain originally appeared on Autoblog on Tue, 12 Jan 2010 11:58:00 EST. Please see our terms for use of feeds.

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Still think there should be a standard model and a V model (maybe not an Escalade V or SRX-V) and that's it. Standard model should be, content-wise, what is now called a Platinum. Such a no compromises approach to marketing Cadillacs is what's needed IMHO, as it would be a true value proposition in the luxury market.

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completely agree. cadillac does not need to bone down its base models...it won't appeal. and the art&science design theme just not lend itself to less content on the exterior. imagine the converj with more basic standard SRX wheels, and you can only imagine the outcry from enthusiasts. cadillac is an expensive luxury brand, i don't understand why they couldn't set themselves apart and both visually and equipment wise standardize more content without raising the pricing too much. it's what they need to do to compete with a full-strength BMW/MB.

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