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Video: Sweden's Acme Advertising creates arresting green motorcoach marketing

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Filed under: Etc., Europe, Marketing/Advertising, Videos, Work

flugbussweden.jpg
50 Cars or 1 Coach ad campaign in Sweden - Click above to watch video

Sweden's Flygbussarna Airport Coaches asked Acne Advertising to make the case for travelers to take a coach to the airport instead of a car. Instead of leading with price, comfort, or ease, Acne went for hot air and green - as in CO2 and the environment.

To vividly illustrate that one Flyggbussarna coach can hold about 50 people - as opposed to the typical Swedish passenger car, which averages 1.2 occupants - while emitting the pollution of just four passenger cars, Acne built a coach out of fifty crushed cars - primarily expired Volvos and Saabs.

The installation was placed next to the road to Sweden's largest airport, and what ensued was lots of public awareness. And traffic jams. Which would have increased CO2, ironically. Follow the jump for a video on the campaign. Even if the resultant congestion made the earth a bit warmer, it's still very cool.

[source: Acne Advertising]

Continue reading Video: Sweden's Acme Advertising creates arresting green motorcoach marketing

Video: Sweden's Acme Advertising creates arresting green motorcoach marketing originally appeared on Autoblog on Tue, 19 Jan 2010 14:31:00 EST. Please see our terms for use of feeds.

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Eewwwwwwwwwwww CO2 better hold our breath and kill the plant life over the world. The Euros have sucked the Koolaid too much. Now if theywould logicly look at conservation and look at the number of people those same gallons would transport in India or the tonnage that CSX can move??????

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