Jump to content
Sign in to follow this  

Video: Opel goes all "Oceans Eleven" and augmented reality for new Astra

Recommended Posts

Filed under: Marketing/Advertising, Videos, Opel

Click above to watch the videos after the jump

The 2010 Astra is one nice-looking hatch, and the good people at Opel are going to great lengths to show the world their five-door accomplishment. The latest example of Astra pride comes in the form of a two-and-a-half minute short that plays off of the clever nature of the Oceans movies starring George Clooney and Brad Pitt.

If you haven't seen any of the Oceans trilogy, each film centers around a Las Vegas casino and a gang of crafty crooks that take the owner for everything he has. All three films are edited with quick cuts and multiple clips showing at the same time. The Astra TV spot also involves a Casino and some fancy editing, but the dozen or so criminals are replaced with three "agents" trying to get their hands on the plans for the world's most expensive casino. Of course, there are also plenty of shots of the Astra highlighting features like the "Astra Eye" that can read traffic signals and headlights that turn with you.

Hit the jump to watch the video for yourself. If you're as confused as we were, watch the second embedded video that explains what was going on in the first video.


Continue reading Video: Opel goes all "Oceans Eleven" and augmented reality for new Astra

Video: Opel goes all "Oceans Eleven" and augmented reality for new Astra originally appeared on Autoblog on Wed, 20 Jan 2010 15:33:00 EST. Please see our terms for use of feeds.

 | Permalink | Email this | Comments


autoblog?i=8OFjtEk7lmc:dboJsEKQFn0:wF9xT autoblog?i=8OFjtEk7lmc:dboJsEKQFn0:V_sGL

View the full article

Share this post

Link to post
Share on other sites

Your content will need to be approved by a moderator

You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.