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Report: Marketing manager responsible for Chevy Volt Dance reassigned

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Report: Marketing manager responsible for Chevy Volt Dance reassigned

Recall that Susan Docherty, the recently appointed VP of marketing, responded shortly after seeing the so-called Chevy Volt Dance for the first time, "Our Chevrolet Volt advertising, marketing and go to market strategy will be as innovative as the car. We may have missed on this one, but we won't going forward." Apparently, she was serious.

We can't say for certain just how much Maria Rohrer's reassignment from serving as the marketing manager for the hotly anticipated Chevrolet Volt had to do with the ill-conceived Chevy Volt Dance, but we hear through the grapevine (actually from our friend @johnvoelcker via Twitter) that Rohrer will now serve as director of Chevy truck advertising instead.

We did note that there was no song and dance routine to go along with the 2011 Chevy Volt's appearance at the Detroit Auto Show earlier this month, which was certainly fine by us. After all, once that song gets in your head, it's pretty tough to get out... But if you're truly a glutton for punishment, feel free to watch the video after the break.



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I find it shocking reacted like this to the Volt dance. LOL! Thank God someone was willing to step up and not just try to ram this thing through like they used to and make a needed change. They need to get this one right.

This just proves what most of us al ready know that many Marketing and Advertising people are idiots and have no clue how to sell some of the products they represent.

GM would have been off getting that Pants on the Ground guy to do a jingle for them. At least he has the country singing his song.

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Man, what a dumb way to way to market the Volt. Thank God the theme didn't carry onto TV, or the Volt would've instantly become a mass media granolamobile whipping boy.

Sent to the truck division eh? Will they be promoting Silverado's by dancing a hoedown in the near future?

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