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Report: Cadillac lowers price on CTS Sport Wagon to give it more breathing room from SRX

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Filed under: Car Buying, Wagon, Crossover, Cadillac, Luxury

cadillacctsswprice.jpg

Cadillac shoppers wanting the CTS Sport Wagon basically expect a little bit more car for a little bit more money than a CTS. But when they got to the showroom and saw the bigger SRX crossover cost $6,000 less, the Sport Wagon fell off the charts. So Cadillac has dropped the price of the Sport Wagon by about $1,300 in a bid to give the CTS hauler more of a chance on the sales floor.

Now the CTS Sport Wagon starts at $38,265, while the SRX is $33,330. Before the price drop, the wagon was above the $40K mark, which added that psychological barrier to the sheer dollar amount. Load up either an SRX or a CTS wagon and you'll end up around $50K.

Now, is that initial $5,000 difference still too big, or is it close enough now to keep people's eyes on the Sport Wagon prize. Car shoppers have embraced crossovers in general. As such, even with the price changes, the SRX probably doesn't need to sweat having sales poached by the CTS Sport Wagon. The former has mainstream appeal, and the latter remains a niche product.

[source: USA Today]

Report: Cadillac lowers price on CTS Sport Wagon to give it more breathing room from SRX originally appeared on Autoblog on Sun, 24 Jan 2010 16:50:00 EST. Please see our terms for use of feeds.

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So the SRX's price dropped $10,000 from 2009 to 2010, and now the CTS wagon is dropped. Is cutting prices the way to go after Mercedes? Looks like Acura and Lincoln are who Cadillac is chasing.

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Right, because they both have a 300hp RWD wagon!

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Well Benz is bringing the A-Class and B-Class here eventually, so Cadillac might have to cut even more to catch up with them.

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Well Benz is bringing the A-Class and B-Class here eventually, so Cadillac might have to cut even more to catch up with them.

This thread is incorrect. CTS model prices were dropped across the board. Up to 3000 for premium models.

IMO the CTS wagon needs to come down a little more so that there is a small price increase over the CTS sedan.

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I hope the CTS wagon sells well enough, as I do not care for the new SRX. I think the new SRX is a step backward from the first-gen, and a follower of the Lexus RX (wrong attitude for Cadillac to take, imo).

A second-gen SRX on Sigma with the badass tailfins of what we got would have been cool with me. All the Sigma version needed was a bit more style in its blocky flanks, its RWD proportions were perfect.

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I hope the CTS wagon sells well enough, as I do not care for the new SRX. I think the new SRX is a step backward from the first-gen, and a follower of the Lexus RX (wrong attitude for Cadillac to take, imo).

A second-gen SRX on Sigma with the badass tailfins of what we got would have been cool with me. All the Sigma version needed was a bit more style in its blocky flanks, its RWD proportions were perfect.

Agreed. Even just reskinning the exterior to make it look less like a hearse and keeping everything--and I mean everything--else the same for 3 more years would have been sufficient.

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